Monster Brewing / Oskar Blues Working On Blind Lemon, Strawberry Lemonade Blind Lemon, Peach Lemonade Blind Lemon, Cherry Lemonade Blind Lemon, Liberty Lemonade (Rocket Pop) Blind Lemon, & Blinder Lemon

Today I have an interesting new malt-based hard lemonade coming from Monster Brewing / Oskar Blues in Longmont, Colorado.

This is Blind Lemon Original and it will be a hard lemonade that hits 6%-AbV (12oz cans). I’ve also added in Strawberry Lemonade Blind Lemon (6%-AbV, 12oz cans, 24oz cans), Peach Lemonade Blind Lemon (6%-AbV, 12oz cans), Cherry Lemonade Blind Lemon (6%-AbV, 12oz cans), Liberty Lemonade (Rocket Pop) Blind Lemon (12-oz cans, 6%-AbV) & Blinder Lemon Original harder lemonade (9%-AbV, 24oz cans). Stay tuned for release details.

Label Text:

“Hard, harder, hardest to infinity… In the hard lemonade arms race people seem to have forgotten about taste. This isn’t another hard lemonade following the crowd. This is Blind Lemon.

Crafted by the crew at Monster brewing, we’re talking about real lemon juice and the smoothest tasting alcohol ever. No caffeine or energy blend.

But don’t let the clean taste fool you. It’s dialed-in at six point “oh my” percent alcohol (nine point “oh my for Blinder).

Contains no poison… it just looks dangerous.”

About Monster Brewing:

Monster Brewing Company, formerly known as CANarchy Craft Brewery Collective, was founded in 2015 as a disruptive collective of craft breweries. Among its current portfolio of beer brands are Jai Alai® IPA, Dale’s Pale Ale®, Dallas Blonde®, and Wild Basin® hard seltzers, among others. The company recently added flavored malt beverages—namely, The Beast Unleashed™ and Nasty Beast™ Hard Tea—to its portfolio. The company also distributes Monster Tour Water, still and sparkling water beverages, and Revitalyte, a rapid hydration drink. For more information, visit https://www.canarchy.beer/ and https://beastunleashed.com/.

Monster Beverage Corporation
Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company’s subsidiaries develop and market energy drinks, including Monster Energy® drinks, Monster Energy Ultra® energy drinks, Juice Monster® Energy + Juice energy drinks, Java Monster® non-carbonated coffee + energy drinks, Rehab® Monster® non-carbonated energy drinks, Monster Hydro® non-carbonated refreshment + energy drinks, Monster Energy® Nitro energy drinks, Reign® Total Body Fuel high performance energy drinks, Reign Inferno® thermogenic fuel high performance energy drinks, Reign Storm® total wellness energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Bang Energy® drinks, BPM® energy drinks, BU® energy drinks, Burn® energy drinks, Gladiator® energy drinks, Live+® energy drinks, Mother® energy drinks, Nalu® energy drinks, Play® and Power Play® (stylized) energy drinks, Relentless® energy drinks, Samurai® energy drinks, Ultra Energy® drinks, Predator® energy drinks and Fury® energy drinks. The Company’s subsidiaries also develop and market still and sparkling waters under the Monster Tour Water® brand name. The Company’s subsidiaries also develop and market craft beers, hard seltzers and flavored malt beverages under a number of brands, including Jai Alai® IPA, Dale’s Pale Ale®, Dallas Blonde®, Wild Basin® hard seltzers, The Beast Unleashed™ and Nasty Beast™ Hard Tea. For more information visit www.monsterbevcorp.com.

Forward-Looking Statements
Certain statements made in this announcement may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to future operating results and other future events including revenues and profitability. The Company cautions that these statements are based on management’s current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein. For a more detailed discussion of these and other risks that could affect operating results, see the Company’s reports filed with the Securities and Exchange Commission, including the annual report on Form 10-K for the year ended December 31, 2022, and subsequently filed quarterly reports. The Company’s actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

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