Monday Night Brewing Adding Alemax 90 Collaboration

Monday Night Brewing , based in Atlanta, Georgia, is gearing up for a high-profile collaboration release this March: AleMax, a bold and hazy New England IPA brewed in partnership with Ale Sharpton and Craig Stroud, founders of the nationwide beer-and-sneaker movement known as AleMax.

AleMax will be a New England-style IPA that lands at a powerful 9% ABV, delivering a juicy, hop-saturated (Citra, Nectaron & Strata hops) experience with a smooth mouthfeel and tropical aroma. The beer will be packaged in 16-oz cans, featuring exclusive artwork inspired by sneaker culture and timed to coincide with Nike Air Max Day 2026.
What Is AleMax?

AleMax is a curated, cross-cultural experience that merges craft beer and sneaker culture, founded by longtime beer ambassador Ale Sharpton and creative strategist Craig Stroud. The project celebrates the intersection of style, community, and flavor—bringing together sneakerheads, beer enthusiasts, and local creatives through limited-edition beer releases, pop-up events, and brand collaborations.

Timed annually around Nike’s Air Max Day, AleMax events feature exclusive drops like the ALE MAX 1 Hazy IPA, DJ sets, art showcases, and curated tastings that highlight the diversity and innovation within the craft beer world. The goal is to build community and elevate underrepresented voices in both the beer and sneaker industries.

AleMax NEIPA: A Bold Collaboration Brew

The upcoming AleMax New England IPA is designed to reflect the energy and creativity of the AleMax movement. With its high ABV, hazy body, and expressive hop profile, the beer is expected to be a standout release in Monday Night Brewing’s 2026 lineup. Known for its commitment to quality and experimentation, Monday Night Brewing continues to push boundaries with collaborations that blend culture, flavor, and storytelling.

Details
Beer Name: AleMax
Style: New England IPA (Hazy IPA)
ABV: 9%
Packaging: 12-oz cans
Release Date: March 2026
Collaboration Partners: Ale Sharpton & Craig Stroud
Event Tie-In: Nike Air Max Day 2026

Stay tuned for full AleMax release details, tasting notes, and event announcements as Monday Night Brewing prepares to launch this high-impact collaboration in celebration of craft beer and sneaker culture.

About Monday Night Brewing:

Monday Night Brewing originally grew out of a small Atlanta Bible study. We started brewing beer together on Monday nights back in 2006 as a way to get to know each other better. As we learned more about brewing (and each other), we started making better, more complex beers. Friends, neighbors, and random strangers started joining us in our driveway to brew and commune together. Beer quickly became more than just a weeknight hobby.

Back in our homebrewing days, our three founders (Jeff, Joel, and Jonathan) had white collar day jobs. They wore neckties to work and would ceremoniously loosen their ties on Monday evenings before brewing that week’s batch of beer. The loosened necktie has remained with us as a symbol of doing what you love with your career, and making every day (not just weekends) exceptional.

We spent almost 5 years perfecting our beers before bringing them to market, launching in 2011 in Atlanta. Our West Midtown location opened up in early 2013, and is focused on core beer production and small batch hoppy beers. In September 2017, we opened our second facility. Monday Night Garage, located in southwest Atlanta, is our home for barrel-aged, sour beers and experimentation. Plus dinosaurs.

We are passionate about Atlanta and the Georgia communities that have embraced us. We focus our community efforts on childhood education and development, specifically in the communities around our breweries that need the most support.

We give to our surrounding neighborhoods first so that we can have the most impact possible with our limited resources.

Please reach out to us if you are affiliated with a school that could use a little extra help (whether you are a teacher, administrator, or parent) and we can talk more about what we might be able to do.

Meet The Staff
Careers at Monday Night

Monday Night Brewing is an award-winning craft brewery based in Atlanta, Georgia, founded in 2006 by three friends: Jonathan Baker, Jeff Heck, and Joel Iverson. They started brewing together on Monday nights and spent almost five years perfecting their recipes before officially launching the brewery in 2011. 


Founders: Jonathan Baker, Jeff Heck, and Joel Iverson.
Headquarters: Atlanta, Georgia.

Core Values: Monday Night Brewing emphasizes diversity, inclusion, and fostering relationships over their beer, as encapsulated in their motto: “To deepen relationships over some of the best beer in the country”. They also value people, fighting for excellence, embracing mistakes, and having fun.
Locations: Monday Night Brewing operates multiple locations including:West Midtown (Atlanta): Their original brewery and taproom focusing on core beers and small-batch hoppy beers. It features 20 taps, a full bar, and wood-fired pizzas.

The Garage (Atlanta): Located in the historic West End, this facility is dedicated to barrel-aged and sour beers, also featuring a taproom, kitchen, and Atlanta BeltLine
 access.

Social Club (Birmingham, AL): A brewpub with a Tex-Mex inspired menu alongside their beers.
Garden Co. (Charlotte, NC): A taproom with a full pizza kitchen and bar, housed in a converted mechanic’s shop.
Awards & Recognition: They have garnered numerous awards, including:Gold Medal at the 2014 Great American Beer Festival for Bourbon Barrel Drafty Kilt.

First place in a blind taste test sponsored by Paste Magazine in April 2018 for Han Brolo Pale Ale.
Named the #2 brewery in the US at the 2024 U.S. Open Beer Championship, taking home 4 Gold and 4 Bronze medals.

Won 4 medals, including Gold for The Shadow King: Maple Cognac (Spirits Barrel-Aged Beer) at the 2025 US Open Beer Championships. 

Monday Night Brewing’s portfolio encompasses a diverse range of beers, including IPAs (like Lundi IPA and Juice Raptor), sours (such as Dr. Robot Blackberry Lemon Sour), barrel-aged stouts, and lagers (including a New Zealand-style lager in their Lager Series). They also offer hard seltzers and a line of spirits under the “Sneaky Pete Spirits” brand.

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