Miller Lite Teaming Up With Unrivaled Basketball League For Specialty Cans

This morning, I have some exciting new sports collaboration cans coming from Miler Brewing in Milwaukee, Wisconsin. This is Miller Lite, and these cans will commemorate Miller Lite being the official partner of the Unrivaled 3-on-3 Women’s Basketball league. The beer remains the same, and today, I have 16-oz cans for Hive Basketball Club, Breeze Basketball Club, Rose Basketball Club, Mist Basketball Club, Lunar Owls Basketball Club Laces Basketball Club, Phantom Basketball Club, and Vinyl Basketball Club. Stay tuned for release details.

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About Miller Brewing:

Miller Brewing Company, founded in Milwaukee, Wisconsin, in 1855 by Friedrich Miller, is known for iconic beers like Miller High Life and pioneering the development of light beer with Miller Lite. After being sold to South African Breweries and becoming SABMiller, it was later combined with Molson Coors to form MillerCoors in 2007. In 2016, Molson Coors acquired full ownership of the Miller brand portfolio. 

Founding and early history: Friedrich Miller immigrated from Germany in 1851 and purchased the Plank Road Brewery in Milwaukee in 1855, bringing his own yeast to start the company.

Major innovations: Miller Brewing pioneered the low-calorie beer market with Miller Lite, launched in 1975, which became a massive success and changed the industry. The company also introduced Miller High Life in 1903, which is still known as “The Champagne of Beers”.

Corporate structure: In 2002, Miller was sold to South African Breweries, forming SABMiller. In 2007, SABMiller and Molson Coors Brewing Company formed a joint venture called MillerCoors. In 2016, Molson Coors gained full ownership of the Miller brand portfolio after buying out SABMiller’s stake.

Current status: The Miller brand is now part of Molson Coors, but the original Milwaukee brewery remains the flagship facility and a tourist attraction. 

Milwaukee Brewery
Back to Breweries
Opened in 1855, find us at 4000 W. State Street • Milwaukee, WI 53208

Our Story
Founded by Frederick J. Miller, the Milwaukee Brewery is proud to be the birthplace of Miller Brewing Co. and is the oldest large-scale operating brewery in the U.S. 
Milwaukee Brewery employees are generous within the community donating both monetarily and through volunteer time, consistently racking up 6,000 to 8,000 volunteer hours each year.