Magic Hat Introduces New Way to IPA with Electric Peel

"At Magic Hat, our goal is to brew the best tasting beer on the planet. This means experimenting with different variations of hops and flavors," said Chris Rockwood, Head Brewer, Magic Hat. "When developing Electric Peel, we wanted to enhance the wonderful grapefruit-like aroma and character that some hops already have, so we tried adding grapefruit peel to the boil. The end result is a refreshing grapefruit aroma, balanced by strong hop bitterness underneath."

To learn more about the brewing process, check out this Electric Peel video, featuring an exclusive interview with Magic Hat Head Brewer Chris Rockwood.

About Electric Peel

Electric Peel’s fresh grapefruit flavor makes it a great summer beer – perfect for backyard gatherings, beach bumming and after-parties. It pairs well with jerk or dry-rub barbeque dishes and coconut shrimp. Electric Peel also complements creamy, soft cheeses and sweet desserts, like Creme Brulee.  

Electric Peel will be available year round. It can be found on draft at some of the best beer bars across the country, as well as in 6-packs and 12-packs at various grocery and convenience stores nationwide.

To reveal the Power of the Peel in a big way, Magic Hat is hosting Electric Peel launch parties in different cities across the country. Check out photos from the Burlington, VT party at the Magic Hat Launch Party album and details about each event atwww.magichat.net.  

Experience a Performance in Every Bottle with the Magic Hat Brewing Company & Performing Arts Center, creators of #9®, Electric Peel, Dream Machine®, Circus Boya, and a revolving roster of seasonal selections.