Magic Hat Debuts New Collaboration with X Ambassadors

From Magic Hat:

“X” Joins Brewer’s Solid Gold Series of Musically-Inspired Brews

South Burlington, VT  – The Magic Hat Brewing Co & Performing Arts Center has
announced the release of Magic Hat X, an epic new collaboration with rock stars X
Ambassadors. This American Pale Ale is kicking off just as the band begins their summer
tour in support of their new album.



Chance Meeting Leads to Crushable Beer


“We were stoked when the X Ambassadors dropped by The Artifactory for a beer before
their gig in South Burlington last year,” said Mark Hegedus, president of Magic Hat. “We’d
been enjoying their music on the radio here for a couple of years, so it was pretty surreal to
see them in person.”

After finding out about their love of beer, the gears started turning. “They’re a great group
of guys: grounded, humble, supportive of the communities,” Hegedus said. “So we started
wondering if there was a way to capture this spirit in a beer, because our values aligned in
a lot of ways.”

There was, and that beer is Magic Hat X, an American Pale Ale that exemplifies the X
Ambassadors’ music and spirit in liquid form. Magic Hat X features lemon and melon hop
notes that dominate over a light resinous character. It gets its flavor and aroma from
Centennial, Huell Melon and Lemon Drop hops, while its superbly smooth finish is the
result of malted wheat, flaked wheat and oats in the malt bill. It’s a beer that’s crushable
anywhere, whether you’ve got floor seats at a show, a blanket laid out at a festival or you’re
just kicking your feet up while spinning some vinyl.
Magic Hat X shipped to wholesalers April 1 and will be available in 6-pack 12-ounce cans
and on draft through summer’s end.



About the Solid Gold Series


The Solid Gold Series is a limited group of beer-and-band collaborations with musicians
Magic Hat digs and who dig them. This series is set to feature three epic collaborations of
delicious proportions in 2019.Magic Hat Brewing Company & Performing Arts Center


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