Labatt Debuts Retro Pittsburgh Penguins Can Design for the 2023-2024 Season

From Labatt:

Cheer on the Pens with Limited-Edition Jersey Cans from Labatt, a Proud Partner of the Pittsburgh Penguins.

PITTSBURGH, Oct. 24, 2023 /PRNewswire/ — Brace yourselves, hockey fans! Labatt is taking an icy trip back to the 90’s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey! These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.

"I watched Lemiux and Jagr completely shred the ice in these Jerseys," said Corey Berger, associate brand manager for Labatt USA. "Pens fans love that energy, and they loved that era on the ice. We know these nostalgic jersey cans will put that energy in the fans hands this season."

On the front of the can, the classic Penguins logo is prominently displayed. The back features the yellow diagonal "PITTSBURGH" text, a nod to the away jerseys that the Penguins wore in the 90’s.

The Labatt Blue and Labatt Blue Light Pittsburgh Penguins Jersey Cans are available this month throughout Pennsylvania. Fans can snag them in a variety of options including 30 and 15 packs of 12-ounce cans, as well as 24-ounce cans. Let’s go Pens!

About Labatt USA

Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue and Labatt Blue Light are America’s top-selling Canadian beers. With a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region. First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors. Labatt USA is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com/

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