Intelliverse and SweetWater Brewing Join Forces to Offer Live, Social Media Broadcasting at the SweetWater 420 Fest
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MyBeer Buzz
From Intelliverse & Sweetwater:
ATLANTA–(BUSINESS WIRE/mbb/)–Intelliverse, a leader in cloud communications, and SweetWater Brewing Company, an Atlanta-based craft brewery, today announced that IntelliBuzz will be the social media platform used for the live, social media broadcasting of the weekend-long SweetWater 420 Fest, which is expected to draw roughly 50,000 patrons throughout the course of the festival weekend.
“Intelliverse is thrilled to partner with SweetWater to help maximize the social media coverage of the 420 Fest”
IntelliBuzz is Intelliverse’s social media analytics and management solution that helps enterprises listen, engage, measure and optimize interactions across multiple social platforms and develop a better understanding of their customers. IntelliBuzz will enable SweetWater to manage roughly 20 social profiles through a single interface.
Back in the ninth year running, the SweetWater 420 Fest is a weekend-long Earth Day celebration blending entertainment and community culture with environmental awareness. The festival takes place in Candler Park in Atlanta, GA, and includes a jam-packed lineup of musical bands, live performances, art vendors, SweetWater beers, food and more. SweetWater will be live broadcasting the event via social media using IntelliBuzz so fans can follow festival updates, see the latest pictures and share their personal messages and images.
“Living by the motto ‘don’t float the mainstream’ we tend to stay away from traditional marketing ads,” said Steve Farace, Director of Marketing at SweetWater Brewing Company. “Social Media is a major channel for us because it allows us to directly connect with our fans in an organic way. Working with IntelliBuzz throughout the 420 Fest will allow us to streamline our conversations while engaging our fans in a live and interactive experience.”
“Intelliverse is thrilled to partner with SweetWater to help maximize the social media coverage of the 420 Fest,” said Sean H. Gordon, CEO of Intelliverse. “IntelliBuzz will help SweetWater respond instantaneously to questions or comments from festival-goers and keep them engaged and informed about exciting events occurring throughout the weekend.”
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