HEINZ and Herschel Supply Debut New Luggage Collection Packing Both Flavor and Style

The limited-edition collaboration invites fans to travel with taste, transforming a beloved condiment into a must-have travel statement

PITTSBURGH, Pennsylvania, CHICAGO, Illinois, & VANCOUVER, British Columbia–(BUSINESS WIRE)–Today, HEINZ, the global leader in condiments, is partnering with global lifestyle brand, Herschel Supply,toannounce a first-ever collaboration uniting flavor and style. Inspired by the quarter of Gen Z and Millennials who pack their own condiments when dining on-the-go,¹ the collection transforms HEINZ Ketchup into a stylish, travel-ready accessory—allowing fans to carry their favorite sauce with them this travel season, no matter the destination or travel size requirements.

As two iconic brands in their respective categories, the red-hot, limited-edition collaboration adds flavor to everyday travel in the quality and craftsmanship Herschel and HEINZ are known for. Combining Herschel’s best-selling silhouette with HEINZ’s unmistakably rich “ketchup red” color, the new luggage makes a bold, design-forward travel statement that balances function and style.

The Herschel x HEINZ collection features two standout pieces – the Herschel Heritage™ Hardshell Medium Luggage and the Herschel Heritage™ Hardshell Large Carry-On. Both pieces include features jetsetters love including easy-access split design with a zippered closure, reinforced corners for extra protection and 70% recycled polycarbonate material made tough and impact-resistant to handle all the trips. In addition to the bags’ bold red exterior color, the collection includes unique pops of flavor throughout, including the “tear here” ketchup visual, an interior print featuring HEINZ Ketchup packets and a custom removable belt and luggage tag in the shape of an iconic HEINZ Ketchup packet.

“To our condiment-obsessed fans, ketchup is a non-negotiable on their packing lists,” says Jacqueline Lanphier, Senior Brand Manager, HEINZ. “Whether they are stashing packets in their carry-ons or including a full-sized bottle in their checked bags, this collection celebrates fans’ loyalty and passion for going all in on the things they love no matter where their adventures may take them. As a fellow brand with unapologetic fandom and dedication to style, quality and purpose, Herschel is the perfect partner to bring our vision to life – because life’s too short for bland luggage or bland food.”

The Herschel x HEINZ collection ladders up to HEINZ’s global creative platform “It Has to Be HEINZ,” celebrating the irrational love fans have for the brand’s commitment to rich flavor and uncompromising quality. Similarly, Herschel is globally recognized for designing travel gear that is thoughtfully constructed, built to last and made for people who move through the world with intention. Together, they share a deep commitment to making great products that people love, and the Herschel x HEINZ collection is no exception – offering luggage that’s as functional as it is fashionable.
“Herschel has always been about designing products that are functional, durable, and timeless, with subtle moments of personality and discovery,” says Jamie Cormack, Co-Founder of Herschel Supply. “Collaborating with HEINZ was a natural fit. Their signature red is part of everyday life, instantly familiar and iconic. Together we evolved our Heritage Hardshell with refined details that feel distinctly Herschel and HEINZ.”

The collection is available online at www.herschel.com in the United States and Canada while supplies last. For information on the limited-edition collab and more, keep an eye on @Heinz, @Herschelsupply on Instagram and @Heinz_us, @Herschelsupply on TikTok.
¹ Technomic Flavor Consumer Trend Report, 2024

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

ABOUT HERSCHEL SUPPLY

Herschel Supply makes quality products for a lifetime of journeys. Designed in Vancouver, Canada, every piece is backed by their signature warranty for wherever you’re going next.
Herschel Supply adopted its name from a small town in Saskatchewan, where three generations of the founders’ family grew up. When they were kids, Herschel had no boundaries and represented endless creative freedom. Now, the brand designs classic products that combine style, quality and function for travel. For more information, visit www.herschel.com and follow Herschel Supply on Instagram.