Fat Head’s Announces Surprise Summer Beer Release

From Fat Head’s:

MIDDLEBURG HEIGHTS, OH March 30, 2021 – Grapefruit Goggle Fogger Wheat will roll into grocery stores and bars and restaurants in mid-May, an unscheduled addition to Fat Head’s 2021 beer release schedule. A fruited twist on Fat Head’s beloved Hefe-weizen, Grapefruit Goggle will be available in 15pk cans and draft throughout the summer season. Original Goggle Fogger earned a Gold Medal for German-style Wheat Ale at the most recent Great American Beer Festival in the fall of 2020.

The vibrant pink color of the Grapefruit Goggle Fogger package provides a direct link to the charitable partner teaming with Fat Head’s on the new brew – the Pink Boots Society. The brewing-focused non- profit dedicated to assisting, inspiring and encouraging women in the brewing industry will receive a portion of sales through contributions of Fat Head’s and its network or distribution partners. Their iconic logo resides on both the can and carrier art.

‘We’ve been so pleased with the Goggle Fogger that we are making in our twin open fermenters,’ said Chris Alltmont, Head of Brewing Operations, ‘We feel the addition of grapefruit will add a nice fruity and tart twist and I couldn’t be happier with the result. The style, flavor and 15pk format should make it a great sunny-day summertime choice for patios, outdoors and recreation. The fact that proceeds will be supporting and promoting women in the brewing industry through Pink Boots is a wonderful additional component that our entire organization believes in passionately and wholeheartedly supports.’

At 5.4% ABV, Grapefruit Goggle Fogger possesses an inviting grapefruit aroma, followed initially by bubblegum and grapefruit notes upfront. The addition of grapefruit lends a fruity dry body and crispiness to the beer and leads to a slightly tart finish. The beer will be available throughout Ohio and Pennsylvania from its mid-May initial ship date through at least Labor Day in September on draft and in 15pk cans, with a suggested retail price of $19.99. In the most recent report on chain grocery sales for the state of Ohio, Goggle Fogger ranked as the #1 craft wheat beer for the 52 weeks ending 2/28/21, up +66%, according to IRI.