Cutwater And NÜTRL Among The Top 5 Fastest-Growing Spirits Brands In The U.S.

Anheuser-Busch continues to deliver a dynamic portfolio of top-quality beer and beyond with two of the leading ready-to-drink cocktails in the industry

St. Louis, MO – June 2, 2025 – Leading American manufacturer Anheuser-Busch is the #4 fastest-growing spirits supplier in the U.S.¹, fueled by Cutwater’s award-winning canned cocktails and NÜTRL Vodka Seltzer – two of the top 5 fastest-growing brands within Total Spirits year-to-date².

Fabricio Zonzini, President, Beyond Beer at Anheuser-Busch said “Through a combination of organic brand building, strategic acquisitions and innovative partnerships we have firmly positioned our ready-to-drink portfolio and have quickly become a major player in the space. Cutwater and NÜTRL continue to be leaders in their respective categories and, through consistent and rapid growth, have quickly propelled Anheuser-Busch to become the #4 fastest-growing spirits supplier in the U.S.¹”

Some fast facts:

• – Cutwater is the #1 spirits-based canned cocktail and #2 ready-to-drink cocktail on the market. (Circana TUS HB Geo WE 3/30/25) 
• – NÜTRL is the #2 spirits-based seltzer on the market and continues to be one of the fastest growing brands in the Total Spirits segment. (Circana TUS HB Geo WE 3/30/25) 
• – In the first quarter of 2025, Cutwater sales are up +22% and NÜTRL sales are up +33%. (Circana TUS HB Geo WE 3/30/25)

So far in 2025, both Cutwater and NUTRL have released new innovations to continue to meet 21+ fans where they are with delicious offerings like a Spicy Mango Margarita and NÜTRL Lime. In fact, Cutwater just released its latest innovation, the Red, White and Blue Cocktail Pack in time for 21+ fans who plan to host their friends and family this 4th of July weekend. 

Cutwater and NÜTRL will continue to show up and provide fans with high-quality, consistently great tasting offerings all year long with a focus on quality innovations, clear passion points and consistent growth.

For additional information, stay up to date by following @nutrl and @cutwaterspirits on Instagram, X and Facebook.

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1. By total dollar growth – Circana TUS HB Geo WE 3/30/25

2. Circana TUS HB Geo WE 3/30/25

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

ABOUT NÜTRL VODKA SELTZER

NÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as three variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2025, NÜTRL introduced Lime and Strawberry available in 4-packs. Learn more at www.nutrlusa.com or follow along on Instagram, X and Facebook.

ABOUT CUTWATER

Anheuser-Busch-owned Cutwater, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of 20+ canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category including tequila, vodka, rum, gin, whiskey and liqueur. Co-Founder and Master Distiller Yuseff Cherney began distilling as a side project under Ballast Point Brewing. He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he likes to do (mostly fishing and hiking). In 2017, Cutwater was established as a separate entity from the brewery by Co-Founders Yuseff Cherney and Earl Kight III and now operates from a 50,000-square-foot distillery and production facility, which includes a world-class tasting room and restaurant. To date, Cutwater has earned over 3,300 awards across its portfolio of products and is distributed in 48 states. Learn more at www.CutwaterSpirits.com or follow @cutwaterspirits on Instagram, X and Facebook.

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