Central States Beverage Company Sells One-Millionth Case of Boulevard in 2014
Story by:
MyBeer Buzz
From Central States Beverage:
December 29, 2014 – Kansas City, MO – Tomorrow, December 30th, Central States Beverage will put a
new definition to the term ‘that’s a lot of beer’ when the Kansas City distributor does something never
before accomplished by a wholesaler in the Boulevard Brewing Company network: selling one million
cases of Boulevard beer in a year. While Boulevard beers are distributed in 29 states, Central States
Beverage sells Boulevard beer in the Greater Kansas City Area, making the occasion that more
monumental.
“We’ve had our eye on this goal for the last couple of years,” says John Kane, Vice President and
General Manager for Central States, “We’ve come close, so close, but always narrowly missed the mark
until now.”
Since acquiring distribution rights in 2007, Central States has more than doubled sales of
Boulevard in the Kansas City area. Focusing on high volume sales in local stadiums and entertainment
venues to making the beer a tap-handle necessity in the majority of local bars and restaurants. These
efforts along with a strong local partnership with the team at Boulevard Brewing Company have been
crucial to achieving the goal of officially selling one million cases of Boulevard Brewing Company beer in
2014. Central States Beverage Company is proud to become the first distributor in the Boulevard
Brewing Company network to achieve this.
A celebration marking the occasion is scheduled to take place Tuesday, December 30th at Kelly’s
Westport Inn from 4-6pm. When asked how to describe the feeling of having a distributor sell one
million cases of Boulevard beer, Boulevard’s Vice President of Sales, Steve Mills, replied, “This is a great
achievement for both Central States Beverage Company & Boulevard Brewing Company. It just goes to
show that when distributors & brewers work together and execute against a plan, you can achieve
special things together. One-million cases of Boulevard sold in a single year, that’s a lot of beer.”
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