
Coors Light refreshes the on-premise during peak football season
From MolsonCoors & Alex Parker: With the on-premise recovery well underway, Coors Light is looking to get drinkers back to…

VIZZY BECOMES EXCLUSIVE HARD SELTZER OF PICKLEBALL IN NEW PARTNERSHIP WITH PROFESSIONAL PICKLEBALL ASSOCIATION
Molson Coors Brings Lineup of Beer, Hard Seltzer and Non-Alc to the PPA, Starting This Fall zzubreebym CHICAGO, IL Oct.…

MOLSON COORS EXPANDS EXCLUSIVE AGREEMENT WITH THE COCA-COLA COMPANY TO LAUNCH TOPO CHICO SPIRITED LINE OF CANNED COCKTAILS
Already the fastest-growing brand in the hard-seltzer segment, the Topo Chico trademark will move into spirit-based, ready-to-drink cocktails in 2023 …
Coors Banquet To Become Exclusive Beer Of Yellowstone TV Show
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Peroni introduces Non-Alc Beer, Peroni 0.0, and F1 Sponsorship in the U.S.
From Molson Coors & Alex Parker: NASHVILLE, TN – Peroni Nastro Azzurro, the fast-growing Italian import lager, is gearing…

More than a beer: Blue Moon puts new focus on brewery identity
From Molson Coors & Alex Parker: NASHVILLE, TN – With a growing suite of successful beers, Blue Moon wants consumers…

Steel Reserve adds Spiked Orange Soda flavor to Alloy Series
From MolsonCoors & Alex Parker: Add Orange Soda to the Steel Reserve roster. zzubreebym The newest addition to the Steel…

Coors Light, Miller Lite go big for football season
From Molson Coors & Alex Parker via mybeerbuzz.com: Coors Light and Miller Lite are ready for some football. Molson Coors’…

Brian Feiro named president of U.S. sales, replacing Kevin Doyle, who will retire after nearly 40 years
From Molson Coors & Peter Frost: Chief Customer Officer and beer industry veteran Brian Feiro today was named Molson…

Keystone Light boosts rural outreach with Realtree camo collection, media investment
From Molson Coors & Alex Parker: Keystone Light is on the hunt for rural drinkers. Molson Coors’ leading economy beer…