Bitburger Scores Big with Tournament Selection Parties Across the USA

Bitburger Premium Pilsner, America’s number one and fastest growing German imported pilsner, is kicking off football excitement on December 5, 2025 with a series of effervescent daytime Bitburger Selection Parties across the U.S., bringing fans together as the rounds and matchups for 2026’s worldwide football showcase are revealed. 

Bitburger has long been a symbol of togetherness, uniting generations, countries, and teams over a pint rooted in more than 200 years of German brewing tradition. This December 5th, that spirit comes alive as Bitburger transforms top bars and restaurants in Miami (FL), New Brunswick (NJ), Newark (NJ), and Philadelphia (PA) into lively hubs of international camaraderie. Fans can break out their chants, trade predictions, and revel in the charged atmosphere, all while feasting on Bit & Brat specials – a Bitburger Premium Pilsner paired with a Bratwurst sandwich – available at each Selection Party. 

Bitburger Selection Party attendees can also expect giveaways and other fun surprises and delights at each participating location:  

• Brauhaus Schmitz 11:30am – 2pm (718 South St, Philadelphia, Pennsylvania 19147)
• Fritz & Franz Bierhaus 11am – 2pm  (60 Merrick Way, Coral Gables, FL 33134)
• Redd’s Biergarten in Carlstadt from 11am–3pm (317 Washington Ave, Carlstadt, NJ 07072) located directly across from MetLife Stadium.
Redd’s Newark from 11am–3pm (220 Market Street | 37 Edison Place, Newark, NJ 07102).

Bitburger’s Selection Parties offer a welcoming space for fans to celebrate the matchups that will define next summer’s tournament — all while sharing the flavors, traditions, and communal energy that make global football culture so unforgettable.

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About Bitburger:

Bitburger is a large, family-owned German brewery, founded in 1817, best known for its Premium Pilsner. It is one of Germany’s most important private breweries and is recognized for its commitment to quality, sustainability, and its iconic slogan, “Bitte ein Bit” (“One Bit, please”). The brewery uses traditional methods and ingredients like deep-well water, locally sourced hops, and selected yeast, adhering to the German Beer Purity Law. 

History and ownership 
Founded in 1817 by Johann Peter Wallenborn in Bitburg, Germany.
Remains a family-owned business, now in its seventh generation, operated under the Bitburger Braugruppe GmbH.
Despite being largely destroyed in WWII, the brewery was rebuilt and resumed production in 1949.
In 1990, the brewery established an experimental facility that later became known as Craftwerk Brewing. Products and brewing 
The core product is Bitburger Premium Pils, which is a popular draft beer in Germany and exported to many countries.

The brewery also produces a variety of other products, including alcohol-free Pilsner, Radlers, and seasonal beers.
Brewing is guided by the German Beer Purity Law using only water, hops, yeast, and malt.
It sources its own high-quality hops from the Eifel region near Bitburg, as well as from the Hallertau region. 


Brand recognition and marketing 
Its famous slogan, “Bitte ein Bit,” was introduced in 1951 and is instantly recognizable.
Bitburger Premium Pils is known for its quality and unique taste.
It is frequently recognized as one of Germany’s top beer brands. 

Sustainability 
The company has a strong commitment to sustainability.
It has invested in energy efficiency with features like a combined heat and power unit, heat recovery systems, and solar panels.

It generates biogas from wastewater treatment to produce electricity and steam.
Bitburger earned ZNU certification for sustainable business practices in 2013.