Molson Coors’ Cheers to Our Hometowns launches new initiatives to give back to Milwaukee, Chicago and Denver

From Miller Molson Coors & Nick Kindelsperger:

✓ Molson Coors is expanding its Cheers to Our Hometown program, which gives back to the local communities where its employees and partners live and work 
✓ In Golden, Colorado, where Coors Banquet is made using only Rocky Mountain water, the company is raising money to support responsible water practices and conservation projects 
✓ In Chicago, the company is giving back to the city’s 77 neighborhoods through local clean-up projects

Molson Coors believes in supporting its people, its partners and the communities where they live and work. 

This summer it is doing even more with its Cheers to Our Hometowns program. Along with continuing to support Milwaukee’s parks, Molson Coors is launching Cheers to Our Rocky Mountain Water in Golden, Colorado and Cheers to Our Neighborhoods in Chicago. 

“From the Midwest to the Rockies, our hometowns have given us everything,” says Senior Manager of Community Affairs Michael Nordman. “And for that, we’re proud to give back. With Cheers to Our Hometowns, Molson Coors is elevating the places where our people, partners and communities celebrate all life’s moments.”  
 
Cheers to Colorado’s Rocky Mountain Water
From the moment it was created until the present day, Coors Banquet is made with only Rocky Mountain water sourced from the Coors Brewery in Golden, Colorado. Protecting that resource is crucial for Molson Coors, which is why the company launched Cheers to Our Rocky Mountain Water, an initiative to protect the state’s water resources and aid in water conservation efforts. 

The company has already donated $50,000 to the program, and it will match public donations dollar-for-dollar up to $50,000, for a potential total of $150,000.   

Lacey Golonka, community affairs manager at Molson Coors’ Golden brewery, says that Molson Coors recognizes the importance of protecting its water in Colorado.   

“Molson Coors’ legacy is rooted in the Rockies and a deep commitment to preserving natural resources,” says Golonka. “We’ve proudly brewed in Golden for over 150 years, and to this day, Coors Banquet is brewed exclusively with Rocky Mountain water.”  

Molson Coors’s non-profit partner in the program is the Denver Botanic Gardens, an organization known for its leadership in sustainable water practices.  

The program was launched at the Denver Botanic Gardens’ Summer Concert Series on June 25. Molson Coors will partner with Denver Botanic Gardens for several more events this summer.  

Cheers to Chicago’s Neighborhoods

With its global headquarters in Chicago, Molson Coors is showing its commitment to the city with Cheers to Our Neighborhoods. The campaign starts with the belief that strong communities begin with thriving neighborhoods. 
“Cheers to Our Neighborhoods celebrates the uniqueness of Chicago’s 77 neighborhoods and ensures that the places we love thrive through investment, volunteerism, and community support,” says Nordman. “We are proud to partner with local organizations and encourage Chicagoans to donate and take advantage of this matching campaign to make tangible, lasting change on a grassroots level.” 

Molson Coors made an initial donation of $100,000, with a $50,000 community fundraising goal that it will match dollar-for-dollar, for a potential total of $200,000.  

It’s working with two Chicago-based organizations, Chicago Cares, which focuses on volunteering and community connection, and My Block, My Hood, My City, an organization dedicated to empowering the city block-by-block and through neighborhood exploration.  

The campaign kicked off on June 26 with an event where more than 80 volunteers did block clean-ups and revitalization projects. Alliance partners, the DePaul Blue Demons and Chicago Fire FC, were also in attendance, as well as community leaders.  

Nordman adds that regardless of whether it’s the parks of Milwaukee, the many neighborhoods in Chicago or Rocky Mountain water, Molson Coors wants to do what it can to help.  
“The goal of these programs is to invest in local communities to help our hometowns thrive,” he says. 
Those interested in learning more or donating to the causes can visit the Cheers to Our Hometowns website.

ABOUT MOLSON COORS CANADA INC.

Molson Coors Canada Inc. (“MCCI”) is a subsidiary of Molson Coors Beverage Company. MCCI Class A and Class B exchangeable shares offer substantially the same economic and voting rights as the respective classes of common shares of MCBC, as described in MCBC’s annual proxy statement and Form 10-K filings with the U.S. Securities and Exchange Commission. The trustee holder of the special Class A voting stock and the special Class B voting stock has the right to cast a number of votes equal to the number of then outstanding Class A exchangeable shares and Class B exchangeable shares, respectively.