Miller High Life Adding Spaghett-Sicle Dive Bar Spritz

Here’s an interesting twist on beer marketing coming from Miller High Life in Milwaukee, Wisconsin:

 MILLER HIGH LIFE HAS FROZEN YOUR FAVORITE DIVE BAR SPRITZ
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The Spaghett is a crisp, citrusy dive bar spritz made with Miller High Life, an aperitif, and a squeeze of lemon. A fan-favorite among High Life drinkers, this refreshingly bitter cocktail is as easy to make as it is to love – just mix it right in the High Life bottle. It’s become a go-to for laid-back summer sipping, offering a dive bar spin on the classic Aperitivo Spritz.

Now, Miller High Life is bringing the Spaghett to the freezer this summer with the Spaghett-sicle: a push-up pop with up to 5% ABV that captures the cocktail’s signature flavor using High Life, lemon, and a spirit-free aperitif. Here for a limited time, this reimagined dive bar “spritz” is the ultimate way to toast to summer.

The Spaghett-sicle captures the distinct flavor profile of the beloved dive bar cocktail the Spaghett, with a refreshing frozen twist:

Sparkling Effervescence – unmistakable crisp Miller High Life flavor, with its champagne-like fizz, delivers a pop of refreshment.

Layered Bittersweet notes – bold bitter orange, bright lemon and herbal notes mingle perfectly with High Life’s maltiness, creating an authentic Spaghett cocktail taste in a frozen form.

Citrus Finish – a bright citrus zing rounds out each refreshing taste, reminiscent of the perfect squeeze of fresh citrus that completes a proper Spaghett.

Starting July 16, High Life fans 21+ can find Spaghett-sicles at select Tipsy Scoop brick and mortar locations and through the online store, tipsyscoop.com, with delivery available across the US. At $79 for a 6-pack of Spaghett-sicles, each pack makes it easy to share with friends. The pops will be available while supplies last. 

[Editor’s Note]: For those asking what “Spaghett” is, this from AI:

The “Spaghett” is a popular, easy-to-make beer cocktail. It’s essentially a riff on the Aperol Spritz, using Miller High Life (or another light beer) as the base instead of champagne, and adding Aperol and lemon juice. It’s known for its simple preparation, often built directly in the bottle, and its refreshing, slightly bitter, and citrusy flavor. The name is inspired by the “Spagett” character from the “Tim and Eric Awesome Show”. 
Here’s how to make it:

Start with a chilled Miller High Life (or similar light beer). 
“Discard” a small amount of the beer (about 1-2 ounces) to make room for the other ingredients. Some recipes suggest 
Add about 1 ounce of Aperol (or another bitter aperitif). 
Add about 1/2 ounce of fresh lemon juice. 
Optionally, add a lemon wedge for garnish. Some recipes suggest 
Enjoy directly from the bottle. 

The Spaghett originated at Wet City Brewing in Baltimore. The “Spaghett” name is a playful nod to the Italian Aperol Spritz, and the character Spagett from the “Tim and Eric Awesome Show”. The drink gained popularity through social media and word-of-mouth, becoming a favorite for its simple preparation and refreshing taste. 

About Miller High Life:

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Miller High Life, known as “The Champagne of Beers,” is a classic American-style lager first introduced by Miller Brewing Company in 1903. It’s characterized by its crisp, refreshing taste and high carbonation, often compared to champagne. The beer is brewed with a blend of malted barley, Galena hops, and Miller’s proprietary yeast. 

Here’s a more detailed look:

History:
Miller High Life is the oldest brand from Miller Brewing Company, created to offer an elegant, accessible beer for everyone. 

Flavor and Characteristics:
It’s known for its balanced, approachable, and refreshing taste with a high level of carbonation. The use of Galena hops contributes to a citrusy bitterness. 

Packaging:
Miller High Life is often packaged in clear, champagne-style bottles with a tapered neck and features the iconic “Girl in the Moon” logo. 

Marketing:
The brand has a long-standing marketing campaign associated with “Miller Time” and the “Girl in the Moon” mascot. 

Popularity:
It’s a popular choice among bartenders, brewers, and beer lovers alike.