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First low-calorie, low-carb offering from award-winning coastal brewery centers on popular IPA style, available throughout the Pacific Northwest PACIFIC CITY, Ore. (Oct. 15, 2026) — Pelican Brewing Company is wading into the light beer category by tackling a high-stakes beer style in the Pacific Northwest: IPA. The new Pelican Lite IPA, a full-flavored, low-carb and low-calorie brew for beer lovers, is crafted specially for the region’s active lifestyle. With three grams of carbs and 122 calories in one 12-ounce serving, this is a feel-good IPA that doesn’t sacrifice flavor. Featuring notes of crisp citrus and pine, with a clean, dry finish and vibrant hop character, Pelican Lite IPA is flavorful without being filling. With just a fraction of the carbs and roughly half the calories of traditional IPAs, Pelican Lite IPA could be expected to be light on taste and drinkability. However, the brew’s ABV of 5.4%, an anomaly in the light beer category, gives the beverage its body and allows it to stand up well on its own or paired with a meal. As Pelican celebrates 30 years in business, this new release proves the brewery’s passion for craft innovation continues to define the brand and shows no signs of slowing down. IPAs have consistently been a favorite style among the Pacific Northwest’s discerning craft brew drinkers, and formulating a recipe for a light version that would live up to PNW expectations could have a been a daunting process for some. Pelican, however, embraced the journey and experimented with several variations until finding the right recipe. “We set out to craft a light beer that would hit all the marks of a traditional IPA, from the first sip to the last,” said Darron Welch, Pelican’s Founding Brewmaster. “Cutting carbs and calories didn’t mean we had to scale back on the flavor experience, and as a result, beer lovers now have a wider choice in how to cap off their latest Pacific Northwest adventure.” Pelican Lite IPA is brewed and packaged in Pelican’s Tillamook production brewery and is available in six-packs, 12-ounce cans, 50-liter kegs and 1/6 barrels at all Pelican Brewing locations and select retailers throughout Oregon, Washington, Idaho and Northern California. The new low-cal, low-carb IPA is already hitting store shelves. Find a local retailer by visiting pelicanbrewing.com/beer-finder/. Light versions of other Pelican favorites will join the lineup in 2027. About Pelican Brewing Company Born at the beach in 1996, Pelican Brewing Company is celebrating 30 years as Oregon’s only beachfront brewpub and one of the state’s most-decorated breweries (450+ awards). Playful but not frivolous, Pelican brews with purpose, passion and deep respect for the craft. The brewery operates coastal restaurants in Pacific City, Cannon Beach, Siletz Bay, Rockaway and Yachats; a production facility and taproom in Tillamook. Pelican beers can be found at Pelican locations and in stores across Oregon, Washington, Idaho and Northern California. Learn more on the Pelican Brewing website or Instagram.
Pelican Lite IPA, a New Take on a Favorite Style
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Home / Beer News / Beer Press Releases / Beer Industry Marks the 80th Anniversary of Prohibition's Repeal

Beer Industry Marks the 80th Anniversary of Prohibition's Repeal

Beer Industry Marks the 80th Anniversary of Prohibition's Repeal
MyBeer Buzz Story by: MyBeer Buzz
Published: December 5, 2013 | Updated: July 1, 2025
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From the Beer Institute:

WASHINGTON, DC — Dec. 5, Repeal Day, marks the 80th anniversary of the end of Prohibition with ratification of the 21st Amendment to the Constitution. Today, beer is the most-popular alcohol beverage choice for American adults, and is welcome at nearly every occasion. In turn, the brewing and beer industry is a major contributor to the economy and job growth.

Beer Institute President Joe McClain made the following statement on this significant milestone:

“In the 80 years since Prohibition’s repeal, beer has grown to become the country’s most-popular alcohol beverage. Americans enjoy beer at occasions from the office party to the backyard barbecue, and everything in-between. And for good reason. With its low alcohol content and customary portions, you can drink beer sensibly. If you want to know what you’re drinking, you’ll choose beer.

“And by choosing beer, you support an industry that is serving America. Today’s $246 billion beer industry supports more than two million American jobs, from farmers to factory hands, from bartenders to brewers. Every one job in the brewery supports another 45 outside, among suppliers, distributors, and retailers.

“But many don’t know that beer drinkers shoulder a stiff tax burden. Taxes are already the most expensive ingredient in beer, on average making up more than 40 percent of the retail cost of a beer.

“The BEER Act, introduced earlier this year in the U.S. House and Senate, is the only comprehensive, equitable and fair legislation that seeks to reforms beer taxes for all beer drinkers. The BEER Act rolls back the federal excise tax on beer – a tax most beer drinkers don’t even know they pay – back to historic rates, encouraging investment, innovation and growth in our industry.

“This Repeal Day, America’s brewers and beer importers raise their glasses in toast to the contributions of the two million men and women who work in our industry – and salute those members of Congress who pledge to protect those American jobs.”

The Beer Institute is encouraging folks to post pictures and toasts on Facebook and Twitter using #CheersToBeer all week to commemorate the anniversary.
.

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