Bad Water Brewing Integrates Into the Fashion Industry

SCOTTSDALE, AZ – Bridging the gap of designers with retailers, boutiques, fashionistas and the fashion media Throughout the world is the success story for Phoenix Fashion Week, now under the executive direction of Brian Hill. It’s exactly this kind of bridging Which garnished Bad Water’s attention for a new way to showcase the bath water through a brand fashionable jewelry piece far beyond typical beer swag.

"We were thrilled at the opportunity to integrate the brand within our fashion industry, something we have aspired to do since our launch of a boutique beer Throughout Arizona," said President Lewis Kubitz Bad Water. This alignment is what creatively launched with a challenge to emerging accessory designers, "to design to accessory inspired by Bad Water, be true to your style and functional to beer in some way … that’s it!" Kubitz added.

Each of the emerging designers Took the challenge and Brought something unique to the table, but it was Clutch Jewelry by owner / designer Stacy Eden Which successfully concreted first place. Bad Water will be Producing the product for the fashion week at Talking Stick Resort starting October 1st. So as the official beer sponsor of Phoenix Fashion Week, Bad Water will be sharing a bit of the brave-to-be-bad style with the fashion-forward crowd.
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