Anheuser-Busch To Rebrand Bass In U.S. As Trademark No 1 Premium Ale
Story by:
MyBeer Buzz
Published: July 1, 2013
| Updated: July 1, 2025
An interesting change coming to Bass Beer in the U.S. as Anheuser-Busch has decided to rebrand with the name Bass 
Trademark No 1 Premium Pale Ale. This name acknowledges that Bass was the first Trademark procured in the UK and it celebrates the history of the beer & brand. Watch for the beer to hit the U.S. markets in 500ml bottles. This beer will come in at 4.4% ABV. Stay tuned as I will bring you the actual label as soon as it is approved.
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