Molson Coors’ Free Rides program returns for New Year’s Eve

MILWAUKEE, WI  – Dec. 12, 2023 – As anticipation builds for the countdown to midnight, Molson Coors is helping residents in seven metropolitan areas celebrate the holiday season by offering complimentary mass transit on New Year’s Eve through its 2023 Free Rides program. Partnering with local public transit, residents in Charlotte, Chicago, Dallas, Denver, Milwaukee, Phoenix and Minneapolis-St. Paul can enjoy fare-free rides on Sunday, Dec. 31, providing a responsible transportation option to usher in the new year.

“As we embrace the new year, Molson Coors remains committed to championing alcohol responsibility in the communities it serves. It’s an honor to contribute to the night’s festivities and welcome in 2024 together,” said Alison Hanrahan, community affairs manager, Molson Coors.
“By partnering with local transit systems, our hope is to not only provide free rides, but to foster a sense of community and responsibility as we collectively celebrate this new chapter.”

Since its inception in 1988, the Free Rides program has been a cornerstone of Molson Coors’ commitment to promoting responsible celebrations. Through collaborative efforts with local mass transit, the program has extended fare-free rides to more than 8 million individuals across the U.S. During last year’s New Year’s Eve Free Rides, nearly 170,000 individuals took advantage of complimentary transit to welcome in the new year.
“We look forward to collaborating with Molson Coors every holiday season to provide our community with the gift of free rides during the New Year’s festivities,” said Kristina Hoffman,
director of marketing and communications, Milwaukee County Transit system. “Through this collaboration, we are not only providing transportation; we are creating opportunities for
unforgettable memories with friends and family." The New Year’s Eve Free Rides program concludes this year’s annual Free Rides initiative.

This year, the program was offered in nine cities over the course of five events including St. Patrick’s Day, major holidays and professional sporting events. Molson Coors has expanded the Free Rides program over the past two years, providing increased access to free transportation options and reinforcing the company’s commitment to the communities it serves.
Holiday revelers are encouraged to plan their free ride before the countdown to midnight begins. Riders can visit their local public transit website to review transit routes and make arrangements for their journey into 2024.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people for all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-
drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit

molsoncoors.com.