MUCK AND MICHAEL WADDELL’S BONE COLLECTOR ESTABLISH PARTNERSHIP

Licensing and Sponsorship Deal Reiterates Muck’s Focus on the Core Hunting Community

NELSONVILLE, OH  (January 9, 2024) – Maintaining its leadership and focus in the hunting industry, The Original
Muck Boot Company partners with Michael Waddell’s Bone Collector, a hunting show for avid hunters featured on the Outdoor Channel. The relationship, which begins immediately, will include a license and sponsorship agreement between Muck and The Bone Collector. Additionally, Muck will endorse Michael Waddell beyond the television show as an additional brand partnership.

“Muck is committed to supporting the hunting community and this partnership further establishes our focus,” commented Chris Lorenzo, general manager and vice president of Muck Boots. “The Bone Collector is backed by a very loyal audience dedicated to supporting and promoting hunters and their outdoor culture. This aligns very well with our brand ethos, and we are thrilled to partner with Michael Waddell and his team.”

The Bone Collector is a fast-paced hunting show where hosts Michael Waddell, Nick Mundt, and Travis Turner take viewers across the globe on hunting pursuits that are equal parts entertaining and enthralling. The show is targeted towards the authentic hunting community where viewers get a first hand look at hunting adventures, campfires, laughs, good
people, dull broadheads, and full freezers.

“Backed by our audience, the Brotherhood, we’re just a team of good ol’, down home, hard working blue collar guys doing our part to improve the hunting culture, and that’s something we’re extremely proud of,” said Michael Waddell. “Bone Collector proudly takes a stand for the hunting community in our own unique way, and thanks to partnerships with great brands like Muck, we’ll continue our pursuit for many years.”

The partnership began in November 2023 and will run for three years. Within the sponsorship terms, Muck and The Bone Collector will license hunting boots under the Bone Collector brand and will work together on creating content that authentically engages people in the modern hunting industry and sheds light on the authentic hunting culture across the
country.

About The Original Muck Boot Company:

It all started with a universal problem – muck. Wet, messy, muddy, dirty muck. Determined to find a solution for keeping feet warm and dry through it all, Muck Boots began, out of
necessity, to build premium, protective, reliable boots that offer exceptional comfort in every element. That’s how The Original Muck Boot Company was born, providing 100 percent waterproof boots and footwear that withstand the muckiest situations in every season. Over the past two decades, Muck has had the freedom to innovate, experiment, and test products in every single element – because outside, there are way more than four seasons. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. www.muckbootcompany.com Get Social with Muck Boot Company at: @Facebook.com/muckbootco;
@muckbootco on Instagram.

About The Bone Collector
What started back in 2008 as a TV Show dedicated to being a voice for the hunting community has evolved into one
of the most recognizable brands in the industry. Bone Collector, LLC., created and owned by Michael Waddell, offers TV partnerships, licensing opportunities, marketing and more, while staying true to the mission of standing up for the culture of the hunter. The Bone Collector television series, hosted by Michael Waddell, Nick Mundt and Travis Turner, takes viewers on fast paced, broadhead dulling, ammo burning hunts along with fun filled camps that embellish the culture of the Brotherhood. Bone Collector airs exclusively on Outdoor Channel and MOTV. Bone Collector licenses its trademarked skull and eyes logo with various companies’ worthy of bearing the mark and who aren’t afraid to embrace the hunting culture. The Bone Collector brand is about the culture of the hunter, and as in our creed, “we’ll never make excuses for who we are, we are hunters, and we ARE Bone Collector!”