Gibson Garage London: Jimmy Page, Tony Iommi, Sir Brian May, James Bay, and More Celebrate Groundbreaking Flagship Store in London, Public Grand Opening on Saturday, February 24

Above (L-R): Nat Zilkha (Chairman, Gibson), Mark Agnesi (Director of Brand Experience, Gibson), Cesar Gueikian (President and CEO, Gibson, Jimmy Page, Sir Brian May, and Tony Iommi celebrate the opening of the Gibson Garage London on February 22, 2024. Credit this image: Dave Hogan.

The Gibson Garage London is a ground-breaking flagship store for all things Gibson, located in historic London.

NASHVILLE, TN  (February 22, 2024) Gibson, the iconic and leading global instrument brand, has shaped sound across generations and genres of music for over a century, becoming one of the most relevant, played, and loved music brands around the world. Today, February 22, Jimmy Page, Tony Iommi, Sir Brian May, James Bay, Rosie Frater-Taylor, and more Gibson artists joined the Gibson team and fans to celebrate the opening of the Gibson Garage London, which officially opens to the public on Saturday, February 24, 2024. Music fans lined the streets to get a first glimpse of the Gibson Garage, inside they enjoyed a special “In Conversation” event with legendary guitarist Jimmy Page, as well as live music from the Gibson Garage London stage. The Gibson Garage is the ultimate guitar experience and destination for music lovers across the globe and the place to explore Gibson’s 130-year music history. The Gibson Garage London marks the first-ever Gibson flagship store outside of the U.S. and follows the successful opening of the Gibson Garage Nashville. The Gibson Garage London is located at 61-62 Eastcastle St, London, UK just off Oxford Street.

At the Gibson Garage London kickoff event, Gibson announced it has entered into a collaborative partnership with one of the most influential musicians in history, Jimmy Page, an icon across all genres of music, art, and culture and co-founder of one of the biggest bands of all time, Led Zeppelin. Being the main music writer in Led Zeppelin, Jimmy leveraged his blues and folk inspirations to orchestrate the pioneering rock sound that became the signature of the band, and revolutionized rock across all of its future variations.

“When I met with Cesar and he explained what the future of Gibson looked like, I knew I needed to be involved. There is a spirit in the place; after seeing the people working at the factories and getting a connection with them, I knew that picking up that Les Paul Custom and the Doubleneck all those years ago was certainly the right decision.”

–JIMMY PAGE

“Jimmy Page deserves a very important chapter in the history of Gibson,” adds Cesar Gueikian, President, and CEO of Gibson. “We think of Jimmy as an ambassador emeritus of guitars and a music trailblazer in the birth and evolution of rock! In many ways, Jimmy is responsible for the success, continued innovation, and evolution of post-Golden-Era Gibson. We are grateful for Jimmy’s trust in the Gibson team, and we look forward to paying tribute to him by bringing this epic collaboration to life.”

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Jimmy Page with his Gibson Les Paul. Photo credit: Ross Halfin.

Gibson Garage London main room.

With a rich history of craftsmanship and innovation, Gibson has become synonymous with music culture. Inside the Gibson Garage London, visitors can plug in and play more than 300 electric and acoustic guitars across Gibson, Gibson Custom, Gibson Acoustic, Epiphone, and Kramer, explore the entire collection of Maestro pedals, and more across 4,500 square feet of retail space.

At the Gibson Garage London, music lovers can design their own Made-to-Measure guitar inside the Gibson Custom Shop Murphy Lab by selecting a unique guitar top off the wall and choosing the specs inside and out. The Gibson Garage London features a special, dedicated Acoustic guitar room with one of the largest displays of Gibson Acoustic guitars in the entire UK, as well as areas for Epiphone electric, acoustic, and bass guitars, and the biggest display of Kramer guitars in the UK. At the Garage, fans are welcome to pick up and play all things Gibson, Epiphone, Kramer, MESA/Boogie, and Maestro and enjoy a massive display of exclusive Gibson apparel, gifts, and lifestyle items, as well as gear and accessories. Whether you are a seasoned professional musician, a casual guitar player, a beginner, or simply a music fan, the Gibson Garage is the new, must-see music destination in London.

“It’s really great that Gibson have chosen London to create a new Gibson Garage. It’s not your average guitar shop-it’s a place where musicians can go to get inspired. Whatever style of player you may be there’s such a wide variety of guitars to choose from. Enjoy!”

–TONY IOMMI

“The new Gibson Garage London will be just what we all used to dream a guitar shop should be-a place where a young player can feel welcome and mix with the finest instruments, amps, and ancillary gear-and NOT be told to keep their hands to themselves! It’s a new era in Rock – and the Twang is still the Thang!”

–SIR BRIAN MAY

“As a musician, even just holding a guitar for the first time was transformative. Then there was the first picked melody, the first blisters on my fingers, and still I went back for more. It’s something I’ll just never tire of. The launch of the Gibson Garage London can be such a vital space for creativity and inspiration for anyone and especially youngsters wanting to learn to play. I’m sure the opening of these doors will ignite not only lifelong passions but will lead to such an exciting new generation of guitar players.”

–JAMES BAY

“The Gibson Garage is how we want our fans to experience Gibson. London has a vibrant and influential music history, and the Garage is designed to be a part of the London music community with a live stage featuring performances and special events from music icons and emerging artists on any given day. The Garage is an exciting place to experience live music and lifestyle through Gibson instruments, sound, media, and apparel. We hope the Gibson Garage will have a dramatic impact on the London music scene in addition to becoming a must-see destination in London.”

–Cesar Gueikian, President, and CEO of Gibson

Above (L-R): James Bay, Tony Iommi, Jimmy Page, and Sir Brian May at the Gibson Garage London kickoff event on February 22, 2024.

Credit this image: Dave Hogan.

Above (L-R): Cesar Gueikian (President and CEO, Gibson), Lee Bartram (Head of Marketing, EU and UK, Gibson), James Bay, Mark Agnesi (Director of Brand Experience, Gibson), Beth Heidt (Chief Marketing Officer, Gibson), and Toby Lee at the Gibson Garage London kickoff event on February 22, 2024. Credit this image: Robin Clewley.

Above: Rosie Frater-Taylor performs at the Gibson Garage London kickoff event on February 22, 2024. Credit this image: Robin Clewley.

Above: James Bay performs at the Gibson Garage London kickoff event on February 22, 2024. Credit this image: Robin Clewley.

Above: Toby Lee at the Gibson Garage London. Credit: Gibson.

The Gibson Garage London is the ultimate guitar and music experience and features uniquely British cultural discoveries around every corner and level. Music fans will experience weekly live performances, artist showcases and signings, and panel discussions from musicians and artists, all from its state-of-the-art stage located on the lower level of the Garage. The Gibson Gallery, a bi-annual revolving gallery wall, will celebrate the photography and art of British artists and musicians. The inaugural exhibition at the Gibson Gallery will debut with an exclusive collection from legendary music photographer Gered Mankowitz. For the past 50 years, Mankowitz’s portraits have helped to shape the iconic images of music’s key players. The Rolling Stones, Jimi Hendrix, PP Arnold, Kate Bush, Elton John, The Jam, Eurythmics, and Oasis, and many more have all looked down the lens of Mankowitz’s camera. This Gibson Gallery exhibit will also feature rare and unseen portraits from Mankowitz’s unrivaled archive, which is curated by RedHouse Gallery in association with Iconic Images.

Check out photos of the Gibson Garage London:

Gibson Garage London Custom Murphy Lab area.

Gibson Garage London main room with revolving guitars and exclusive apparel.

Gibson Garage London Acoustic room.

Gibson Garage London Epiphone area.

Gibson Garage London Kramer area.

One of the many areas fans can plug in and play inside the Gibson Garage London.

Create your own dream guitar in the Made to Measure area at the Gibson Garage London.

Gibson Garage London Gibson Stage area.

Gibson Garage London Gibson Gallery area.

Gibson Garage London.Credit image above: Robin Clewley.

The Gibson Garage London is located at 61-62 Eastcastle St, London, UK (one block from Oxford Street) and is open daily Monday-Saturday from 10:00-7:00 pm and from 12:00-6:00 pm on Sunday. For the latest news and updates on the Gibson Garage London, follow @GibsonGuitarUK on Instagram, or visit https://www.gibson.com/en-GB/garage-london.