Bold Rock Hard Cider introduces NEW 0.0% ABV Non-Alcoholic Apple Cider

From Bold Rock:

Kicking off the new year with a non-alcoholic cider option

 
NELLYSFORD, VA . – Bold Rock, the #1 regional cider brand 1 , has released its new 0.0% ABV Non-Alcoholic Apple Cider. Just in time for Dry January, the new addition to Bold Rock’s diverse beverage portfolio provides an option for consumers seeking the flavorful taste of Bold Rock without the alcohol content.  zzubreebym

Following the growing consumer demand for low-alcohol and no-alcohol, Bold Rock team spent months innovating to develop a non-alcoholic option for their consumers. The 0.0% ABV cider is apple-forward and lightly effervescent, paying homage to Bold Rock’s flagship Hard Apple Cider, the #2 national cider brand 2 . It delivers the refreshingly crisp taste Bold Rock consumers have enjoyed since 2012, minus the alcohol. Crafted for consumers looking for a non-alcoholic option without compromising the full flavor during Dry January and beyond, it is now available as 6-pack of 12 oz. cans at select retailers and in Bold Rock taprooms.

“We are always thrilled to bring innovation to our Bold Rock family. Launching a non-alcoholic version of our flagship Apple is a natural extension to build on proven flavor and our heritage. We want to offer our consumers options, whatever the occasion, while still delivering the flavorful taste they have come to love over the years”, Courtnie Harrell, the VP of Marketing at Bold Rock, adds.

“During the development process we opted for the non-fermented route to deliver a true 0.0% ABV beverage. While dealcolization of fermented cider can be a reliable method of reducing ABV below 0.5%, other compounds that contribute to aroma, flavor, and mouthfeel, are also reduced. We found that we can achieve a brighter and more refreshing product without fermenting and dealcolizing”, Ian Niblock, the Director of Cider Making at Bold Rock, explains.

Find the new Bold Rock Non-Alcoholic Apple Cider at retailers near you by exploring Bold Rock product finder at boldrock.com/finder. Follow Bold Rock on social media at @boldrockhardcider.

About Bold Rock Hard Cider
Founded in June 2012, Bold Rock crafts a variety of hard cider styles from apples harvested in the Blue Ridge Mountains of Virginia and North Carolina. The leading regional cider brand in the United States has two regional production facilities – the flagship Cider Barn in Nellysford, VA, and a Cidery & Taproom in Mills River, NC. Additionally, Bold Rock has taprooms at
Carter Mountain Orchard near Charlottesville and at Brewers at 4001 Yancey in Charlotte, NC.

Bold Rock’s award-winning line of hard cider varieties includes the flagship Apple, favorites such as Imperial and Blackberry, and the best-selling seasonal cider assortment in the country. In addition to hard cider, Bold Rock has innovated across a wide spectrum of craft beverages to incorporate ready-to-drink cocktail and hard lemonade products which all feature the trademark
Bold Rock commitment to refreshment and robust flavor.

In November 2019, Bold Rock joined the Artisanal Brewing Ventures family of brands which also includes Southern Tier Brewing Company, Victory Brewing Company and Sixpoint Brewery. Collectively the company is a top 4 regional craft brewer in the United States. Artisanal Brewing Ventures is headquartered in Charlotte, NC, and has operations in Brooklyn, NY, Manhattan, NY, Lakewood, NY, Buffalo, Cleveland, Pittsburgh, and metro Philadelphia.

Source: 1 IRI: Total US MULOC, L52W through 11/24/24