Coors Light delivers with ‘Case of the Mondays’ campaign

From Molson Coors & Nick Kindelsperger

After a month of examining how uninspiring Mondays can be, Coors Light’s Big Game ad finally aired on TV’s biggest night of the year in the beer brand’s farthest reaching Big Game campaign to date. 

For nearly four weeks, Coors Light has generated buzz for its ‘Case of the Mondays’ campaign unlike any other brand this season—starting with an attention-grabbing typo in national paid media and the surprise release of limited-time packaging. It quickly was followed up with viral moments like the Chill Face Roller and a digital teaser featuring actor Timothy Simons. 

Coors Light’s momentum continued into last night’s Big Game and the broadcast debut of its 30-second commercial. While the slow-moving sloths represented what a “Case of the Mondays” might feel like to millions of adults, acclaim for the campaign was widespread. 

The ad picked up raves from industry experts. AdAge rated the Coors Light ad 4.5/5, the highest of any beer brand in 2025. Coors Light was also ranked in “The Best Super Bowl Ads of 2025” by Adweek. Other feedback includes:

• “Coors Light has certainly put its best foot (claw?) forward with this year’s concept, taking the dreadful sluggishness of a post-SB Monday and adding a dash of levity to the situation. Perhaps steady—or in this case, very slow—wins the Super Bowl commercial race? After all, art imitating life is one thing. Art imitating the life of 100-plus million should be hung in the Louvre” – USA Today 

• "Coors Light takes a marketing approach with virtually guaranteed audience buy-in: cute animals doing humanlike things. The (ad) encapsulates that universal sluggishness the Monday after the Super Bowl, and Coors Light is turning that day of national fatigue into a marketing opportunity by selling a literal ‘Case of the Mondays.’” – Food & Wine

• “Coors Light’s ‘Case of the Mondays’ Super Bowl campaign has numerous working parts—from typo-laden creative to influencers wielding beer-can soothing face rollers to the sloth-starring Big Game spot itself." -AdAge

• “By turning a simple insight into a sustained, multi-touchpoint campaign, Coors Light didn’t just drop a Super Bowl ad—it owned Super Bowl Monday.” – Inc

The ad also drew raves online, where mentions of Coors Light soared. 

• During the campaign, consumers searched for “Coors Light” more than they ever did before over the past 12 months.  

• Once the ad aired on the night of the Big Game, social conversation for Coors Light spiked 400%.

• Overall, this year’s campaign achieved 3x more reach on social than the Coors Light campaign last year.

The good news comes as Coors Light was also the most displayed beer brand in U.S. Food going into the Big Game, growing 5% vs. LY and improving in latest weeks, per Circana. Vice President Marcelo Pascoa believes that the ad found success because the brand found a unique way to examine a common situation. 

“At its core, ‘Case of the Mondays’ is a simple idea—nobody likes the day after the Big Game,” he says. “But the way we brought it to life over the past couple of weeks was incredibly unexpected. Attention-grabbing typos, limited-time packaging. Chill Face Rollers. Timothy Simons. Sloths. We went all in, and the results speak for themselves.” 

A collaboration with Peloton

And a “Case of the Mondays” isn’t over. 

Today, Coors Light and Peloton are partnering to offer two free classes for anyone who needs a little encouragement after the end of the pro football season. 

“With that dreaded day after the Big Game just around the corner, we felt it was absolutely necessary to give our fans another way to choose chill after the season ended,” said Anne Pando, senior director of marketing for Coors Light. “So, we turned to the slow-moving muses in our spot. Thankfully, Peloton shares our sense of humor and is producing two ‘Case of the Mondays’ classes to refresh your spirits.” 

The classes include a 5-minute “Case of the Mondays” meditation with Chelsea Jackson Roberts, available on the Peloton’s app and YouTube channel, and a 30-minute “Case of the Mondays” ride with Ally Love available live and on-demand for Peloton app users. 

Chief Marketing Officer Sofia Colucci concludes that this latest collaboration, and every part of the campaign that came before it, were a team effort fueled by creativity and chill for Coors Light in 2025.

“From our supply chain and distributors to our breweries, commercial teams, and the entire Molson Coors system, we’re so incredibly proud of all the hard work to make ‘Case of the Mondays’ a reality,” she said. “This year, we pushed the creativity and execution like never before and thanks to everyone involved, we had an opportunity to connect with Coors Light drinkers in a bigger, bolder and more chill way.”