JIM BEAM® INTRODUCES A TROPICAL TWIST TO KENTUCKY TRADITION WITH THE LAUNCH OF JIM BEAM® PINEAPPLE

The American Classic Meets the Bold, Sweet Flavor of Pineapple

CLERMONT, KY  March 25, 2025   Jim Beam is getting ready for summer with the unveiling of its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio. This new expression blends the bold flavor of pineapple with signature smooth Kentucky straight bourbon – a fresh and flavorful take that adds a tropical piña twist to classic Southern traditions.

This new release infuses the sweetness of pineapple notes with the smooth oak and caramel that bourbon fans know and love. It is a fresh take that is easy to enjoy, whether you are a seasoned whiskey drinker or whiskey curious. With its bold flavor and laid-back vibe, Jim Beam Pineapple offers an inviting introduction for those who find whiskey intimidating and encourages more people to raise a glass and enjoy it together.

"As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands— and Jim Beam Pineapple does exactly that," said Freddie Noe, 8^th Generation Master Distiller of the James B. Beam Distilling Co. "This new flavor is our first flavored spirit in four years, and reflects the bold, vibrant spirit of today’s South. It is a celebration of flavor and community, made to be enjoyed with family and friends this summer season."

Designed for versatility, Jim Beam Pineapple can be enjoyed in a variety of refreshing serves, including the Jim Beam Pineapple & Lemon Lime Soda — served in a tall glass over ice and garnished with a slice of lime or a Pica y Piña, a bright yet spicy cocktail of Jim Beam Pineapple, lime juice, simply syrup, jalapeños and a tajin rim. Jim Beam Pineapple is ideal for bringing people together for backyard barbecues and front porch gatherings, offering a modern take on Southern flavors for drinkers 21+.

Jim Beam Pineapple (32.5% ABV) is now available nationwide at select retailers for a suggested retail price of $19.99 per 750mL bottle.

For more information about Jim Beam Pineapple and to discover cocktail recipes, follow Jim Beam on Instagram (@jimbeamofficial) and Twitter (@jimbeam) or visit www.jimbeam.com.

About Jim Beam®: Jim Beam is the world’s best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam’s seventh-generation Master Distiller, and Freddie Noe, Jim Beam’s eighth-generation Master Distiller, have stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com, @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam^® and Maker’s Mark^®®, Hakushu^®, Hibiki^® and Toki™; and leading Scotch brands including Laphroaig^® and Bowmore^®, Suntory Global Spirits also produces leading brands such as Tres Generaciones^® and El Tesoro^® tequila, Roku™ and Sipsmith^® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.