Michelob ULTRA to Sign One Lucky Fan to a “10-Day Dream” Contract

From Michelob ULTRA & Anheuser-Busch:

The program builds on the brand’s legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA’s Superior Access – in collaboration with the Atlanta Hawks

ST. LOUIS, MO March 11, 2025 – Michelob ULTRA, the global beer sponsor of the NBA and the No. #1 fastest-growing beer brand*, is taking its commitment to offering fans superior access to their favorite sports to the next level with "10-Day Dream." In collaboration with the Atlanta Hawks, Michelob ULTRA is giving one fan the chance to enter to win an opportunity to step onto the court and see what it’s like to live like an NBA pro with Michelob ULTRA’s reimagined version of a 10-day professional basketball contract.

The winner of the "10-Day Dream" will spend 10 days with the Atlanta Hawks with access to pro-level experiences, travel to an away game, all while soaking in the lifestyle of an NBA athlete – complete with exclusive gear, team interactions, a front-row seat to the action and a chance to play on an NBA court.

"’10-Day Dream’ is about more than just basketball – it’s about giving fans the chance to experience the dream so many of them have had since they first stepped onto a court," said Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA. "Through ’10-Day Dream’ and our Superior Access program, we are continuing to collaborate with the NBA and its teams to push the boundaries of fan experiences beyond their wildest expectations."

During the week of March 10th, interested participants can submit a :30 second video to michelobultra.com/10daycontract. The "10-Day Dream" experience will take place from March 31–April 9th.

"We are thrilled to partner with Michelob ULTRA to offer one lucky fan a ’10-Day Dream’ contract," said Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks. "This opportunity will give a lucky fan the chance to experience one of the most unique experiences that all of sports can offer, and we are confident it will exceed all expectations."

Additionally, consumers 21+ can take part in the Courtside sweepstakes all season long for the opportunity to enter for a chance to win unmatched NBA prizes, including VIP experiences, exclusive memorabilia and the chance to interact with their favorite players. Consumers 21+ can also join the Courtside SMS insider program for more chances to win.

For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.

No Purchase Necessary. Open to US residents (excluding MD) 21+. Begins on 3/11/25 & ends on 3/15/25. See Official Rules at www.michelobultra.com/rules for entry, prize & details. Msg & data rates may apply. Void where prohibited.

ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube. (*Circana Total US MULC through w.e. 12.29.24)

ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.