Great Notion Easy AF Non-Alcoholic West Coast IPA

Great Notion Easy AF Non-Alcoholic West Coast IPA

Great Notion Brewing is getting ready to give its fans another way to enjoy its beer, this time without the alcohol. The Portland, Oregon brewery is preparing to introduce Great Notion Easy AF, a new non-alcoholic West Coast IPA arriving in 16-ounce cans with less than 0.5% ABV. It’s an interesting addition to the brewery’s lineup, particularly for drinkers who enjoy hop-forward beer but don’t necessarily want the alcohol that usually comes along with it.

A non-alcoholic West Coast IPA. That’s the idea.

Great Notion has built its reputation around beers that aren’t afraid to push flavor, particularly its hazy IPAs, heavily hopped releases and creative specialty beers. The Easy AF release takes a somewhat different direction, offering a non-alcoholic option that still carries the identity of an IPA. Instead of focusing on high alcohol content or a massive malt bill, this release is positioned around natural flavors and a lighter drinking experience.

The supplied can artwork identifies the beer as Easy AF Non-Alcoholic West Coast IPA and describes it as near beer with natural flavors. The label also clearly states that the beer contains less than 0.5% alcohol by volume, putting it into the non-alcoholic beer category commonly used by American breweries and beverage producers.

That distinction matters. Non-alcoholic beer has become a much bigger part of the conversation across the American craft brewing industry, with breweries of all sizes experimenting with alcohol-free and low-alcohol versions of familiar styles. West Coast IPA is an especially interesting category because the style traditionally relies on hop character, bitterness and a relatively clean finish rather than the softer, fuller profile often associated with hazy New England IPAs.

Great Notion Easy AF could give drinkers an opportunity to enjoy that West Coast IPA experience in a different format. The label doesn’t provide a specific hop variety, bitterness measurement or detailed tasting notes, so we will have to wait for additional information before making any claims about its exact flavor profile. Still, the choice of style gives this release a recognizable identity.

The packaging is also worth a look. Great Notion has gone with a bold design featuring the Easy AF name, a forklift illustration and the brewery’s recognizable branding. The 16-ounce can keeps the presentation familiar for craft beer customers, while the large non-alcoholic designation makes the product’s purpose clear before anyone even picks it up.

There is a growing audience for this type of be

Label text Great Notion Easy AF :

GREAT NOTION

EASY AF

NON-ALCOHOLIC WEST COAST IPA

CONTAINS LESS THAN .5% ALC/VOL

EASY AF

NEAR BEER WITH NATURAL FLAVORS

NON-ALCOHOLIC

CONTAINS LESS THAN 0.5% ALC/VOL

1 PINT (16 FL. OZ.)

@GREATNOTION

LOVE OUR ART?
GET IT HERE:
WWW.GREATNOTION.COM

NONTAXABLE UNDER SECTION 5051 I.R.C.

GREAT NOTION BREWING & BARREL HOUSE
PORTLAND, OR

GREAT NOTION BREWING

Related news from mybeerbuzz.com:
Great Notion Brewing continues to expand its lineup of creative craft beers, and readers can check out our previous coverage of the Portland brewery in Great Notion Working On Project West & Project Haze 10th Anniversary Beers, featuring its West Coast IPA and anniversary releases, as well as Great Notion Adding The Soughten Collaboration, covering another new 16-ounce can release.

Also see Great Notion & Cellarmaker Brewing Collaborate On Juice Williams for more on the brewery’s collaboration beers and hop-forward releases. These stories provide additional background on Great Notion’s brewing approach as the company moves into the non-alcoholic West Coast IPA category with Easy AF.

About Great Notion Brewing

Great Notion Brewing is an independent craft brewery founded in Portland, Oregon, by three friends and neighbors who shared an interest in brewing creative, flavor-driven beer. The company was established by James Dugan, Andy Miller and Paul Reiter, officially opening its original brewery and taproom in January 2016. What started as a neighborhood brewing project quickly developed into one of the more recognizable names in the modern Oregon craft beer industry.

Great Notion Brewing built its reputation around an approach that puts creativity and flavor ahead of traditional brewing boundaries. The brewery became particularly well known for its hazy, fruit-forward IPAs, producing beers with expressive hop profiles, substantial aroma and softer drinking characteristics. Its portfolio also includes culinary-inspired sour ales, imperial stouts, smoothie-style beers, lagers, hard seltzers and other specialty releases.

The company’s brewing philosophy has always included an interest in making beer fun. Rather than concentrating on one particular style, Great Notion has continued to experiment with ingredients, fermentation techniques and unusual flavor combinations. Its sour beer program has included fruit-forward creations featuring Oregon ingredients, while its barrel-aged releases have explored combinations involving bourbon barrels, coffee, chocolate, maple and vanilla.

Great Notion also became an important part of the hazy IPA movement that developed across American craft brewing during the 2010s. Its juicy New England-style IPAs helped establish the brewery’s reputation beyond Portland, attracting attention from craft beer drinkers interested in softer bitterness, expressive hop aroma and substantial fruit character.

Among its best-known beers are Double Stack, Blueberry Muffin, Juice Jr. and a variety of rotating IPAs and specialty releases. These beers demonstrate the brewery’s willingness to approach familiar beer styles from different directions. Its collaboration program has also brought Great Notion together with other respected craft breweries, creating additional opportunities to experiment with hops, malt bills and brewing techniques.

Recognition has followed the company’s growth. Great Notion reports awards and medals from competitions including the World Beer Cup, Great American Beer Festival, Oregon Beer Awards and Best of Craft Beer Awards. The brewery has also received attention from Paste Magazine, which recognized its IPA among the best in America.

The company’s physical expansion has taken its beer beyond its original Alberta Arts District location. Great Notion operates multiple taprooms and brewery locations across Oregon, Washington and California, including locations in Portland, Beaverton, Seattle and Berkeley. Its Northwest Portland operation serves as an important production facility, supporting brewing, packaging and distribution.

Great Notion has also developed direct-to-consumer sales through its taprooms, online ordering and brewery website. Depending on state availability, customers can purchase packaged beer directly from the company, while selected Great Notion brands are also distributed through retailers, bars, restaurants and specialty beer shops.

While Great Notion is particularly associated with hazy IPAs and pastry-inspired stouts, the company has continued to explore new categories as consumer interests change. That includes non-alcoholic beverages, hop water and other alternatives that allow the brewery to reach customers who are looking for something different from conventional craft beer.

The introduction of Great Notion Easy AF Non-Alcoholic West Coast IPA is a natural extension of that experimentation. Rather than simply producing another hazy IPA or high-alcohol specialty release, Great Notion is taking a recognizable American beer style and presenting it in a package containing less than 0.5% alcohol by volume. The West Coast IPA designation gives the release a familiar identity for hop fans, while the non-alcoholic positioning opens the door to another segment of the beverage market.

This is an interesting direction for a brewery that built much of its following around bold, highly flavorful beers. Great Notion has an established audience, recognizable packaging and a history of experimenting with different styles, all of which provide a foundation for introducing new products.

From its original Portland neighborhood brewery to its expanding West Coast presence, Great Notion Brewing continues to develop beers that reflect its original philosophy of keeping craft beer interesting and fun.

For additional information about Great Notion Brewing, its taprooms, beer releases and online ordering, visit the official Great Notion Brewing website.

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