Shane Gillis And Peyton Manning Do Anything For A Bud Light On Gameday In New Spots Kicking Off The 2026 NFL Season

As the NFL prepares to return for another season, Bud Light is once again putting football, fan culture and plenty of humor at the center of its marketing strategy. The Official Beer Sponsor of the NFL is kicking off the 2026 season with a new campaign featuring longtime partner Peyton Manning alongside comedian Shane Gillis, while bringing back one of its most recognizable football traditions: limited-edition NFL team cans.

The new Bud Light NFL campaign continues the brand’s long-running approach of turning familiar gameday situations into comedy. This time, Manning and Gillis find themselves going to increasingly ridiculous lengths to get their hands on a Bud Light, with the new commercials “The Move” and “Armchair” putting a humorous spin on the rituals surrounding watching football with friends.

The return of Bud Light NFL team cans adds a collectible element to the 2026 campaign, with 27 sponsored NFL teams represented through retro-inspired designs. For fans 21 and older, the cans also provide an opportunity to enter for gameday prizes, including NFL+ Premium, tailgating essentials and NFL tickets. The campaign gives Bud Light another way to connect its brand directly to the excitement surrounding the NFL season.

Here is the complete Bud Light announcement detailing the new commercials, returning NFL team cans and 2026 gameday promotions:

The Official Beer Sponsor of the NFL is back with another epic campaign that makes it fun to fan with hilarious creative, return of fan-favorite team cans and a chance to snag the ultimate game day upgrade

Key Facts:

• -Bud Light, the Official Beer Sponsor of the NFL, is releasing two new commercials to kick off the new season, starring longtime partners Peyton Manning and Shane Gillis.
• -The brand’s fan-favorite team cans are also returning for the NFL season, with fans 21+ able to rep their team all season long.
• -Bud Light is upgrading gameday for fans with chances to win a month of NFL+ Premium*, tailgating essentials, NFL tickets and more, by scanning the QR code wherever this year’s Bud Light team cans are sold.

NEW YORK –  Excuse us, excuse us, it’s NFL season! Bud Light is ready for kickoff, debuting a national campaign for the upcoming NFL season with two new commercials, the return of its fan-favorite team cans and opportunities for fans 21+ to upgrade their gameday all season long.

Starring brand partners Shane Gillis and Peyton Manning, Bud Light’s latest creative work, called “The Move” and “Armchair,” showcase just how far they will go for the clean, crisp taste of Bud Light on gameday. Alongside the new creative work, Bud Light and its 27 team partners are bringing back its limited-edition team cans featuring retro-inspired styles that allow fans to rep their team all season long. This year’s team cans feature a scannable QR code that will give fans the chance to upgrade their gameday experience with prizes including a month of NFL+ Premium*, tailgating essentials, NFL tickets and more.

Todd Allen, SVP of Marketing for Bud Light, said: “The NFL season is Bud Light season, and as the league’s Official Beer Sponsor for over two decades, we know firsthand the deep-rooted passion fans have for their team. With two hilarious new commercials featuring Shane and Peyton and our iconic team cans giving fans a chance to upgrade their experience all season, we’re making it fun to fan and celebrating the great lengths fans go to as they do anything for their team – and a Bud Light – on gameday.”

BUD LIGHT DEBUTS NEW TWO NEW SPOTS TO KICK OFF THE NFL SEASON

Bud Light’s new NFL campaign kicks off with a double feature of two new commercials “The Move” and “Armchair” starring longtime friends of the brand, comedian Shane Gillis and Pro Football Hall of Famer Peyton Manning, showcasing just how far they will go for Bud Light on gameday.

“The Move” opens on a bar packed with NFL fans and, naturally, Peyton Manning, all looking to get the bartender’s attention to order their next Bud Light. Suddenly, Shane Gillis smoothly slides in beside Manning and snags the quarterback’s prime position. The two quickly begin the all-too-familiar bar shuffle to battle for prime ordering position and the bartender’s attention: slightly leaning over the bar, attempting to poke your head and arm through the crowd and generally jostling to get noticed by the bartender. Peyton then calls in the reinforcements and recruits a fan to help him go fully horizontal across the bar to order his, and Shane’s, Bud Light.

“Armchair” brings the action to an at-home watch party, as Peyton faces the great dilemma of needing another Bud Light but not willing to give up his prime seat: an oversized recliner. When Peyton realizes the friend sitting on the floor is ready to snag his seat once he gets up for another beer, he shows he’ll do anything for that Bud Light and takes the whole armchair with him – even if it means crashing through French doors.

Peyton Manning, Pro Football Hall of Famer, said: “This Bud Light campaign truly captures what it means to go great lengths for your team and showcases how fun it is to fan during the NFL season. Partnering with Bud Light is my favorite NFL kickoff tradition and bringing Shane into the action this year made this one even funnier. I can’t wait for kickoff.”

Shane Gillis, actor writer and comedian, said: “I enjoyed shooting this Bud Light commercial with Peyton.”

Both spots will air across linear, streaming and digital, starting today.

REP YOUR TEAM: NFL TEAM CANS ARE BACK FOR GAMEDAY

Repping your team on gameday just got easier with the return of Bud Light’s fan-favorite NFL team cans for fans of Bud Light’s 27 sponsored teams. Featuring full-bleed team colors, retro-inspired jersey stripe marks and bold team logos to show off your team spirit, Bud Light has you and your team covered on gameday, whether at home, at the bar or in the stadium this season.

FUN TO FAN: UPGRADE YOUR GAMEDAY

Bud Light is doing anything for fans this season, which means elevating the gameday experience into an epic one by scanning the QR code wherever this year’s Bud Light team cans are sold. Bud Light is helping fans 21+ upgrade their gameday experience with a chance of winning a month of NFL+ Premium*, tailgating essentials, NFL tickets and more.

Fans 21+ will also be able to participate in the Bud Light Football Faceoff National Contest at locations across the country where they can compete for a chance to win Super Bowl LXI tickets.

To learn more about what plays Bud Light has in store this NFL season, visit Budlight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

*No purchase necessary. Open to US residents 21+. Begins on 7/20/26 and ends on 11/30/26. See Official Rules at budlight.com/UpgradeYourGameday for free entry, prizes, and details. Message and data rates may apply. Void where prohibited. NFL+ Premium is subject to terms and conditions; visit nfl.com/terms.

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ABOUT BUD LIGHT

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light is a premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are.

For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

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