Ska Brewing: Beer Is Now Cheaper Than Gas. Finally, Some Good News.

DURANGO, Colorado— Gas prices are once again giving America something to talk about, complain about, and stare at in disbelief from behind the wheel. Ska Brewing can’t fix the price at the pump, but starting June 1, the brewery is offering one small bit of relief: a new light beer that costs one cent less than the price of a gallon of unleaded gas.

Introducing West’s Easy Light Lager, because everything else is so hard.

Clean, crisp, and effortless, Easy Light is Ska’s new low-alcohol, low-calorie, low-carb lager brewed for everyday drinking, easy sharing, and easier mornings. At just 3.8% ABV, it delivers the kind of light, refreshing beer people want right now: flavorful, uncomplicated, and affordable.

To launch the beer, Ska Brewing is introducing the Gas vs. Beer Index, a highly scientific economic measurement based on one question: Is a pint of Easy Light still cheaper than a gallon of gas?

The answer, at least at Ska Brewing’s World Headquarters in Durango, will always be yes. Beginning June 1, a pint of Easy Light will be priced at one cent less than the average national price of unleaded gas. If unleaded is $4.59, Easy Light is $4.58. If gas goes up, Easy Light stays one cent below. If gas goes down, well, for once people can celebrate two prices falling at the same time.

“We’re always listening to what beer drinkers are asking for,” says Ska Co-Founder Dave Thibodeau. “People want something lighter, lower in alcohol, and easier to drink— but they don’t want it to feel cheap or watered down. Easy Light is a beer we’re proud to pour, made with good ingredients, full of flavor, and priced in a way that actually feels good in 2026.”

The brewing team at Ska built Easy Light with premium ingredients and a simple philosophy: less is more. Less alcohol. Fewer calories. Lower carbs. No fuss. Just a clean, refreshing lager made for the cooler, the fridge, the river, the backyard, and the friend who says they’re “only having one” but brought a 12-pack just in case.

“Easy Light is also a little nod to the way beer used to feel— approachable, affordable, and not something you had to overthink,” adds Thibodeau. “Gas prices might suck, but this beer sure doesn’t.”

Easy Light will make its first appearance on draft at Ska Brewing’s Durango tasting room on June 1, where the Gas vs. Beer Index will officially begin. Budget-friendly 12-packs of 12 oz cans will follow later in June across Southwestern Colorado. Follow along @drinkingeasy.

ABOUT SKA BREWING

Founded in the spirit of punk rock and a little bit of ska, Ska Brewing has been challenging the status quo and brewing beers that refuse to conform since 1995. From the iconic Mexican Logger to the rebellious Modus Hoperandi IPA, Ska Brewing is dedicated to crafting unforgettable beers and beverages that are as unique as the people who drink them. For more information, samples, or just to chat about how great peaches are, contact Ska Brewing at [email protected] or visit skabrewing.com.​​