Samuel Adams Adding Apple Spice Ale Cans

This morning brings your first peek at a brand‑new seasonal beer coming soon from Samuel Adams, the iconic craft brewery based in Boston, Massachusetts. The release is called Apple Spice Ale, and it’s designed to be a cozy, sessionable fall offering that blends classic ale character with warming spice notes.

Brewed with a thoughtful combination of cinnamon and marjoram, Apple Spice Ale delivers a balanced and aromatic profile that evokes crisp autumn air, orchard visits, and fresh‑baked gingersnaps. The beer clocks in at a sessionable 5.0% ABV and a gentle 13 IBU, making it an easy‑drinking option for cool evenings, tailgates, and seasonal gatherings.

Samuel Adams will be packaging this fall release in 12‑oz cans featuring a picnic tablecloth‑style design, adding a nostalgic visual touch that complements the beer’s seasonal theme. The packaging is expected to stand out on shelves with its warm, inviting aesthetic and classic New England branding.

Apple Spice Ale is poised to join the brewery’s lineup of limited‑release fall beers, offering fans a flavorful alternative to pumpkin ales and Oktoberfest lagers. With its blend of spice, subtle herbal character, and smooth malt backbone, this ale is crafted to appeal to both traditional beer lovers and those seeking something a little different for the season.
Stay tuned for full Samuel Adams Apple Spice Ale release details, including availability, distribution updates, and launch timing as we approach Fall 2026.

Label Text Samuel Adams Apple Spice Ale:

“Brewed for your favorite fall festivities, this subtly sweet ale features notes of freshly picked apples, toasty cinnamon and cozy gingersnap.”

About Samuel Adams:

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com.

Our Story

Our passion for never settling, and brewing quality, flavorful beers started with our founder, Jim Koch. He brewed the first batch of Boston Lager in his kitchen – a recipe that belonged to his great great grandfather that he found in his father’s attic back in the early 1980’s.

But, even though we grew, we continue to be an independent craft brewery that’s committed to brewing only the best-crafted beers for our drinkers.

At our Boston Brewery, we’re still trying new things every day; some good, and, well, some not-so good. We learn from the process, and never give up on the journey towards the next tasty beer. It’s our commitment to you that keeps us innovative, inspired, and striving to become better every single day.

In his National Best Seller, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, Jim offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. knows what they want, and moves forward bravely with an uncompromising spirit, despite the risks. Jim Koch took an entrepreneurial risk in 1984 to brew a better beer for the U.S. beer drinker. Now one of America’s leading independent craft breweries, Samuel Adams helped start a craft beer revolution that redefined the way people think about beer.
From pioneering aging beer in used spirit barrels to the innovative brewing process behind Sam ’76, we are constantly innovating.