Busch Light Announces Bass Pro Shop Collaboration and Bass Bank Contest

The Beer for Every Angler unveils a nationwide limited-edition can celebrating anglers everywhere 


St. Louis, Missouri – March 9, 2026 – Busch Light is casting a wider net to solidify its position as “the beer for every angler” through a new collaboration with Bass Pro Shops. 

This first-ever collaboration with Bass Pro Shops, North America’s premier outdoor and conservation company, includes the release of special collector’s edition beer cans celebrating anglers everywhere and the iconic outdoor retailer that outfits them. Showcasing the legendary Bass Pro Shops logo and a bold, all-new bass fishing design created exclusively for Busch Light, the limited-edition cans will be available in 42 states across the U.S. starting March 9, 2026. 

Busch Light Introduces Bass Bank Innovation Contest 
Furthering its commitment to the sport in its biggest investment to date, Busch Light presents “Bass Bank,” a contest that invites anglers to pitch their most innovative fishing ideas to a panel of experts who know a thing or two about the great outdoors: Chris and Casey Keefer, and The Busch Guy. Busch Light is looking for clever, useful innovations that make fishing better, easier, or just more enjoyable. If it solves a real on-the-water problem and makes anglers say, “Why didn’t I think of that?”— you’re on the right track. 

Anglers can submit their ideas via a dedicated microsite at www.busch.com/bassbank from March 9, 2026, through March 22, 2026. Submissions will be judged based on creativity, ingenuity, realistic usage, and passion. The grand prize winner will receive a $15,000 cash prize to help create their invention, a year’s worth of beer, and a live working session with the Keefer Brothers to help bring the idea to life.

Krystyn Stowe, Head of Marketing Busch Family & Natural Light Family, Anheuser Busch said: “We know our fans are passionate about the outdoors, and there’s no better way to enjoy a day after being on the water than with a cold Busch Light in hand. We’re thrilled to collaborate with Bass Pro Shops on the limited-edition can design and invest back into the fishing community through ‘Bass Bank.’ These initiatives allow Busch Light to continue authentically connecting with anglers and outdoorsmen.” 

For additional information on the limited-edition Bass Pro Shops cans and the Busch Bass Bank, 21+ fans can stay up to date by following @BuschBeer on Facebook, X, and Instagram. 


BUSCH® BASS BANK. No purchase necessary. Open to US residents (excluding CA, CT, FL, IL, MA, NJ, TX, and VA) 21+. Begins 3/9/26 & ends 3/22/26. Visit www.busch.com/bassbank for free entry. See Official Rules at www.busch.com/bassbankrules. Msg & data rates may apply. Void where prohibited. 

About Busch Light

Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR, rodeo and country music. With a focus on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch NA and Busch Ice. For more information, visit www.busch.com and follow Busch Light on X, Facebook and Instagram.

 
About Bass Pro Shops 

Bass Pro Shops, North America’s premier outdoor and conservation company, was founded in 1972 when avid young angler Johnny Morris started selling tackle out of his father’s liquor store in Springfield, Missouri. That was the company’s sole location for the first 13 years, and it has since grown to nearly 200 retail locations throughout North America. Today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops united with Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Newsweek as “America’s Best Outdoor Retailer” for four consecutive years and “America’s Most Trusted Retailer for Outdoor Gear.” 

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale. ​

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

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