Pabst Releasing Godzilla-Themed 99 Pack

This big packa are really catching on, and now here’s one from Pabst…and if 99 cans of beer isn’t enough fun, how about Godzilla-themed packaging. Just in time for the big game, today we have some details courtesy of Pabst Brewing:

Key Details from Press Releases:

Partnership: PBR teamed with Toho International (Godzilla’s owners).
Artwork: Featured hand-carved linoleum block prints by official Godzilla artist Attack Peter (Peter Santa-Maria).
Availability: Launched in Fall 2025 (October).
Packaging: Covered over 60 million cans and boxes, with larger packs (like 99-packs) containing various monster designs.
Special Feature: Some cans had a blue glow effect when cold. 

“It’s not our style to spend millions of dollars for a few seconds of airtime during the big game,” says Rachel Keeton, Senior Brand Director of Pabst Blue Ribbon. “Instead, we’re getting in on the post-season action in a way our drinkers can have some fun with. The Godzilla 99pk is here to loudly crash tailgates and watch parties everywhere.”

“This collaboration represents the intersection of pop culture, art, and lifestyle. Seeing the Godzilla universe come to life across an entire 99 Pack is something we’re incredibly proud of, and it speaks to the brand’s continued evolution,” said Kristin Parcell, General Manager of Toho International. “Working with Pabst Blue Ribbon and ATTACK PETER gave us an opportunity to reimagine how fans engage with Godzilla beyond the screen and we’re excited for fans to experience this original artwork in such a unique way.”

Pabst Blue Ribbon has released a limited-edition, collectible 99-pack of beer featuring new Godzilla artwork by artist ATTACK Peter, which began hitting stores in early 2026. This highly limited release is part of a larger collaboration with Toho International to celebrate Godzilla’s 70th anniversary. 

Product Details

Artwork: The packaging features an all-new original, panoramic illustration in artist ATTACK Peter’s signature linocut style, expanding on the designs previously seen on millions of standard PBR cans.

Characters: Alongside Godzilla, the artwork includes other famous kaiju (monsters) from the Toho universe: Mothra, Mechagodzilla, and King Ghidorah.

Availability: The release is extremely limited, with only 4,000 of the approximately seven-foot-long, 80-pound packs distributed nationwide.

Price: The suggested retail price is around $99.99, though prices may vary by retailer.

Purpose: The oversized packs were timed to coincide with the NFL post-season, intended for tailgates and watch parties. 

Where to Purchase

Due to the limited nature of this release (only 4,000 units), the packs are a rare find and primarily available in physical retail stores rather than online for shipping. 

Local Retailers: The packs are available at select grocery and liquor stores across the country. Your best option is to check with local beer and liquor stores in your area.

Online: While general online availability for direct shipping is not widely offered due to the product’s size and weight, you might find options through local delivery services or by contacting specific retailers who may offer in-store pickup.

About Pabst Brewing Company

Since its founding in 1844, Pabst Blue Ribbon, the original American lager beer, has been connecting with local communities across America. Pabst Blue Ribbon engages and supports individuals who are passionate about forging their own path in life, and will continue to empower new generations who believe in the future of America. Pabst Blue Ribbon is owned by Pabst Brewing Company. American-owned and operated since its founding in Milwaukee in 1844, Pabst is one of America’s largest privately held brewing companies.

About TOHO International

Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys, collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food and beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.

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