Reimagining of the ‘Miracle on Ice’ Game: Michelob ULTRA Brings Sports History to Life with Jim Craig, Mike Eruzione, Mark Johnson and Al Michaels

The Retelling of the historic moment includes key moments of gameplay recreated through historic footage and technology for today’s hockey fans 


“Do you believe in miracles?” On Thursday, January 15, Michelob ULTRA, the Official Beer Sponsor of Team USA, is honoring one of the most memorable moments in sports history – the Miracle on Ice game at the Lake Placid 1980 Olympic Winter Games – in a first-of-its-kind reimagining of the game. 


To help share this piece of history first-hand, Olympic gold medalists Jim Craig, Mike Eruzione, and Mark Johnson, plus legendary broadcaster Al Michaels will be in attendance at Michelob ULTRA’s “Run Back the Miracle,” an immersive throwback event that combines art, technology and storytelling to retell sports history using the latest in high-definition holograms, full-surface ice projection, archival items and never-before-seen footage from the game.


Fans 21+ are invited to the site where it all happened, the Herb Brooks Arena, to witness the miracle. For those who cannot attend in person, the event will be part of a special titled “Run Back The Miracle” streaming on Peacock in February in the lead up to the Winter Olympic Games Opening Ceremony. 


Event Details: 

What: A reimagining of the historic ‘Miracle on Ice’ game including key moments of game play recreated through historic footage and technology for today’s hockey fans 

Who: 
Appearances from original members of the 1980 U.S. Olympic Men’s Ice Hockey Team including goalie Jim Craig, team captain Mike Eruzione, and center Mark Johnson

Al Michaels, who coined the iconic phrase, “Do you believe in miracles?” during the 1980 game, will be in attendance to narrate the event 

Dan Brooks, son of coach Herb Brooks, will voice a recreation of Herb’s famous locker room speech 
Additional game play-by-play will be voiced by Sandy Caligiore, WNBZ-AM radio host in 1980 who called the iconic game 

Additional Event Features:
Select items from the museum at the Olympic Center in Lake Placid will be on display including a set of 1980 prize medals, 1980 hockey team badge and a 1980 USA Hockey team jacket

The original 1980 Zamboni will take the ice during intermission 

A pair of ushers from the 1980 game will be back at the arena to help facilitate
Michelob ULTRA bar and concession stand with nostalgic nods to 1980  

Where: 1980 Herb Brooks Arena in Lake Placid, NY 
When: Thursday, January 15 at 7:30pm (doors open 6pm)  
How Fans Can Watch: Fans can RSVP HERE to attend the experience, until capacity is reached. For those who cannot attend in person, the event will be part of a special titled “Run Back The Miracle” streaming on Peacock in February in the lead up to the Winter Olympic Games Opening Ceremony. 

ABOUT MICHELOB ULTRA

Introduced in 2002, Michelob ULTRA is the #1 Top-Selling Beer and Fastest-Growing in America. With just 95 calories, 2.6 carbs, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.  

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.    
We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 
*Circana TUS MULC+ YTD w.e 1.4.26 

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