Introducing New Michelob ULTRA Zero Lime: A Refreshing Alcohol-Free Brew with a Citrus Twist

I brought you an early peek at this beer, and now this update from Anheuser-Busch & Michelob:

Anheuser-Busch adds to its fast-growing non-alcohol beer portfolio with Michelob ULTRA Zero Lime, on shelves January 2026 




January 5, 2026 – St. Louis, Missouri – Today, leading American manufacturer Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. A new superior and refreshing alcohol-free brew with 0.0% alc/vol, just 39 calories and a citrus twist made with real lime, Michelob ULTRA Zero Lime is perfect for 21+ consumers seeking lighter choices this time of year.

This new innovation comes on the heels of a record-setting year for the Michelob ULTRA brand family. In 2025, Michelob ULTRA became America’s #1 top-selling and fastest-growing beer and Michelob ULTRA Zero was the #1 innovation across the total beer industry, gaining more than 13.5% share of the non-alcohol beer segment.  

Kyle Norrington, Chief Commercial Officer, Anheuser-Busch said: “Our focus is always on our consumers and ensuring that we continue to invest & innovate in growing segments to meet their needs, and that includes brewing three of the fastest-growing non-alcohol beer brands in the industry. As Michelob ULTRA Zero continues its strong growth, we’re excited to unveil Michelob ULTRA Zero Lime, another amazing option for consumers looking for lighter flavor forward choices while maintaining an active lifestyle.”  

Available wherever Michelob ULTRA is sold, Michelob ULTRA Zero Lime will be sold in 6-pack 12oz bottles nationwide, and in 12-pack 12 oz cans in select states, starting January 2026. 

ABOUT MICHELOB ULTRA

Introduced in 2002, Michelob ULTRA is the #1 Top-Selling Beer and Fastest-Growing in America. With just 95 calories, 2.6 carbs, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube. 

 
ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   
 
We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

*Circana TUS MULC+ YTD w.e 12.28.25 

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