Molson Coors Debuts New Portfolio-Wide Creative for the Holidays

With the holiday season in full swing, Molson Coors launched a new portfolio-wide creative that encourages people to “Just Bring the Beer” to holiday gatherings with friends and family.
 
From the brewers behind crowd favorites including Miller Lite, Coors Light and Coors Banquet or elevated varieties like Blue Moon or Peroni, “Just Bring the Beer” is a campaign that celebrates beer as the ultimate no-pressure, no-pretense crowd pleaser that brings people together. No need to overthink your holiday dinner menu or decipher complicated cocktail recipes; beer is sharable, pairs well with food and, best of all, requires no planning ahead.
 
The new creative will live across out of home, digital and social media platforms, and serves as a reminder that gathering with friends and family during the holidays shouldn’t be stressful, especially when you just bring the beer. 
 
The new creative also includes a set of Beer Dinner Decals that let drinkers turn any Molson Coors beer into a holiday “dish,” no roasting or recipes required. Consumers can purchase their own set of Beer Dinner Decals at justbringthebeer.com. 

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About Molson Coors:

Molson Coors is a multinational beverage company that brews, markets, and sells a wide portfolio of brands, including popular beers like Coors Light, Miller Lite, and Blue Moon, as well as other alcoholic and non-alcoholic beverages. It is one of the world’s largest brewers and was previously known as Molson Coors Brewing Company before changing its name in 2020 to better reflect its expanding beverage offerings beyond just beer.  
Products: 
The company produces a diverse range of drinks, including core brands like Coors Light and Miller Lite, premium and specialty beers like Blue Moon and Staropramen, as well as flavored malt beverages, hard seltzers, and spirits. 
Global presence: 
Molson Coors operates in North America (through Molson Coors North America) and Europe, with a significant presence in the United States and the United Kingdom. 
History: 
The company has been brewing for over two centuries and was formed in 2005 from a merger between Molson and Coors. 
Stock: 
Molson Coors is a publicly traded company on the New York and Canadian Stock Exchanges under the ticker symbol TAP.