Anheuser-Busch Kicks off Holiday Season with Return of Annual Brewery Lights Tradition

The holidays are almost here, and now this update from Anheuser-Busch in St. Louis, Missouri:

Hometown brewer to host the 40th annual holiday celebration with familiar favorites and new features for 2025  


St. Louis, Missouri – November 3, 2025 – Brewery Lights, a 40-year St. Louis tradition, will return to the Anheuser-Busch St. Louis Brewery with more fun for the 2025 holiday season. On select nights from Nov. 22 through Dec. 30, guests are invited to stroll down Pestalozzi Street and experience the dazzling Brewery Lights tradition that includes more than a million twinkling lights, a host of family-friendly activities and private VIP experiences. Festivities begin at 5 p.m. and last until 9:30 p.m. Parking is included with each ticket purchase, and guests 21+ will be welcomed with a complimentary 16-ounce Anheuser-Busch beer. 

  Brewery Lights 2025 includes festive and fun activities for all:  

• *New* All-inclusive Speakeasy experience set within a private, heated indoor space inspired by the early 1900s. Hidden behind restored architecture from 1919 lies a room unseen to the public for more than 40 years—once a private hospitality haven, now quietly revived for those curious enough to find it. Step back in time to the Prohibition era and discover its secrets within. 

• Exclusively for guests 21+, this elevated experience features heavy hors d’oeuvres from 6 p.m. to 8 p.m. as well as signature Cutwater cocktails, and our iconic beer brands, including Budweiser, Bud Light, Stella Artois, Michelob Ultra, non-alcohol options and more, until 9 p.m. Guests will also enjoy live music, unique photo ops, parlor games, private restrooms, VIP preferred parking and entrance, and gift shop discounts.  

• In true speakeasy fashion, guests who wish to uncover this all-new, exclusive escape must first find their way inside. Subscribe here to gain exclusive early access—before the doors open to the public. Subscribers will be the first to unlock reservations for this hidden hideaway, St. Louis’s best-kept secret. Tickets are $75 and spots are limited. 

• A state-of-the art light show with music extending the full length of the brewery and two dazzling 50-foot-tall dancing, digital holiday trees plus a new light tunnel 

• A 7:30 p.m. festive nightly parade featuring the world-famous Budweiser Clydesdales, a 20-piece marching band, a trolley, vintage truck, branded vehicles, and decorated floats  

• Enhanced and expanded nightly shows by local performers including carolers, and a light-up Clydesdale hitch and 19-foot-tall, illuminated Clydesdale statues 

• Guided festive tours of the brewery, as well as self-guided tours of the historic Old Lyon Schoolhouse Museum featuring never-before-seen artifacts from the Anheuser-Busch archives 

• An expanded Kids’ Winter Wonderland featuring two rides plus a free train ride and live DJ with a light-up dance floor 

• Expanded cocktail options for guests 21+ including Cutwater Espresso Martinis, Cutwater Spiked Hot Chocolate, Cutwater Peppermint White Russian, and other food and drinks available for purchase 

• VIP Fire Pit packages featuring preferred parking, VIP entrance, complimentary beer and soft drinks, fire pit seating, s’mores kits, gift shop discounts, live music and access to a heated hospitality tent with private restrooms 
To provide a memorable experience and to ensure manageable crowd sizes, nightly attendance is limited to 6,300 guests. To ensure availability and quick entry, guests are encouraged to purchase tickets in advance ($12 for adults, $7 for guests 6-20, and free admission for children 5 and under) by visiting BreweryLights.com.  

For $25, guests can purchase a Flex Ticket, providing the convenience of advance payment while keeping plans open. The Flex Ticket grants access to any night of Brewery Lights, even if that night is sold out. Designed for flexibility, it allows guests to make last-minute decisions without the stress of commitment. Flex Tickets may be purchased here.  

Colleen Lucas, VP of Community Impact at Anheuser-Busch, said: “Anheuser-Busch is honored to be a part of our hometown’s beloved holiday traditions, and to once again kick off the season with the opening of our 40th annual Brewery Lights. Filled with new attractions and familiar favorites for the whole family, we’re excited to bring our St. Louis community together for moments that matter – because that’s who we are.”

As in previous years, a free drive-thru experience is available every Monday through Wednesday starting November 25th. On these nights, the public is free to enter and exit Pestalozzi Street at the main gate located at Busch Place and Arsenal. Entry begins at 5:00 p.m. open until gates close at 10:00 p.m. The following evenings are closed: Dec. 1, 3, 8, 9.

ABOUT ANHEUSER-BUSCH  

  
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.