Pacsun and Modelo® Kick Off Official Partnership with Debut Día de los Muertos Collection

A Collaboration Celebrating Heritage, Community, and Creative Expression

LOS ANGELES, California Oct. 7, 2025  Pacsun, the purpose-driven youth lifestyle retailer, is teaming up with Mexican beer brand Modelo Especial® for a bespoke capsule collection, marking the beginning of an expansive partnership that will carry into the new year. Launching with a Día de los Muertos collection, the collaboration sets the stage for a series of drops that merge fashion, heritage, and culture in fresh, meaningful ways.


Día de los Muertos has long been a celebration of remembrance and family, where art and symbolism play a central role. The Pacsun x Modelo collection draws inspiration from these traditions, incorporating skeleton motifs and sugar skulls as markers of both life and legacy. With deep Hispanic roots, the Modelo brand brings genuine authenticity and cultural pride to the collection. A mix of black-and-white staples and multicolored tie-dye nods to creativity and expression.

The collection also pays tribute to legendary Mexican printmaker José Guadalupe Posada, whose iconic imagery has become synonymous with Día de los Muertos. Select pieces from the collection feature his artwork, bringing historical resonance into modern-day fashion. To further honor his legacy, Pacsun has donated to the Posada Art Foundation on behalf of the capsule.

“Launching this partnership with Modelo around Día de los Muertos felt especially meaningful because it’s a celebration of heritage that resonates with many members of our community. This collection gives them a new way to honor tradition while expressing themselves through creativity,” said Richard Cox, Chief Merchandising Officer at Pacsun.

The 10-item assortment includes graphic tees, a hoodie, a zip-up, and a trucker hat, each designed to invite the community to connect, participate, and make the styles their own. This drop is just the beginning of the partnership that will continue building with additional collections in 2026 that celebrate the intersection of fashion and culture. Linking to high-resolution product imagery.

Modelo Especial is a golden, full-flavored pilsner-style lager with a clean, crisp finish and is the #1 beer in the U.S. in dollar sales. The Modelo brand family is exclusively brewed in Mexico and imported and marketed for the U.S. by Constellation Brands.