Bud Light, Shane Gillis Launch NEW College Football Campaign and Team Cans

Back in April 2025, I brought you an early peek at many of these 2025 Bud Light College Football Cans, and today I have the full details from Anheuser-Busch in St. Louis, Missouri:

Marking Bud Light and Gillis’ second college football season together, this season the brand is showing the great lengths college football fans go to with the new commercial “Vendor Voices” and the return of team packaging
New York, NY — August 20, 2025 — Cold Bud Lights here! The college football stage is officially set for kickoff, and Bud Light is back at the center of the fan action with a brand-new campaign starring friend of the brand, actor and comedian Shane Gillis. Together, Bud Light and Shane Gillis deliver their signature humor with new creative, “Vendor Voices,” that shows the great lengths fans 21+ will go to for the clean, crisp taste of Bud Light.


To help excite fans across the country, Bud Light’s limited-edition collection of college team cans is also returning for 28 of the college teams sponsored by the brand, giving fans more ways to rally around their team at home, at the bar or tailgates across the country.

“The next-level excitement, passion and energy that college football fans bring to the table continues to raise the bar higher for us as a brand. Bud Light has a decades-long history of delivering fans unforgettable football experiences, laugh-out-loud content and great-tasting beer every season,” said Todd Allen, SVP Marketing, Bud Light. “Shane is a great friend of Bud Light, a true football fan and was an instrumental part of our college football campaign last year. It was a no brainer to have him co-create our campaign for this season and turn up the laughs for college football fans once again. Plus, no one knows better than Shane the best way to spend game day is with friends and an ice-cold Bud Light.”

NEW SPOT “VENDOR VOICES” WITH SHANE GILLIS WILL HAVE FANS YELLING “BUD LIGHT HEEEEEEERRRRE!”

Bud Light teamed up with Shane Gillis and his long-time writing partner John McKeever – who also directed the spot – to co-write “Vendor Voices,” bringing their signature humor straight to the stands. Gillis plays a college football fan who’s looking for the ultimate game day compliment: an ice-cold Bud Light. We see Gillis go through the struggle of trying to flag down a beer vendor through the crowd without missing the action on the field, which turns into a hilarious game of shouting back and forth as the two try and find each other. With classic comedic timing just as Gillis is unsure what else to do, a friend returns from a beer run and hands him a Bud Light, so they can go back to enjoying the game. This marks Gillis’ third campaign with the brand following last year’s inaugural college football campaign and his Super Bowl debut earlier this year.

“This was a fun one for John and I to make together” said actor and comedian Shane Gillis.
“Vendor Voices” is set to run in both :15 and :30 formats throughout the college football season starting today, and will air during college football games through Bud Light’s key media partners spanning ABC, NBC, ESPN and FOX. Fans can also keep the laughs going all season long by following Bud Light and Shane’s socials for even more game day antics and college football fun as additional content drops.

BUD LIGHT UNVEILS NEW LOOK FOR FAN-FAVORITE TEAM CAN PACKAGING, PLUS UNPARALLELED GAME DAY EXPERIENCES

Whether a die-hard fan, Saturday pitmaster or proud alum, fans 21+ can now celebrate their school pride with the return of limited-edition Bud Light College Can Packaging—decked out in full-bleed school colors, logos and new jersey-inspired stripes across 28 college teams nationwide. Fans in participating markets can find them now wherever Bud Light is sold.

But that’s just the start – Bud Light is going all-out this season, bringing unforgettable prizes and once-in-a-lifetime experiences directly to fans with chances to score a trip to a college game of their choice, Fanatics gift cards to load up on gear, and an epic meet and greet with Shane Gillis. Now through October 15, fans 21+ can enter by scanning the QR code on limited-edition college cans or in-store displays, or by visiting budlight.com/tailgatewithyourteam. Bud Light will also go to great lengths for fans by showing up at college bars across the country with its Football Face-Off Tournament allowing fans to compete for Super Bowl tickets.

Bud Light brand partners and former college football players Taylor Lewan and Will Compton of Bussin’ With The Boys will also be showing up for fans 21+ with select live events ahead of key match ups. Plus, Bud Light will host immersive fan experiences throughout the season, featuring player appearances and more ways to bring the fun to every game day.
To learn more about how Bud Light is going to great lengths for the fans 21+ that consistently show up for their teams, visit budlight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
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About Bud Light

The Bud Light brand name represents a family of products, including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About Shane Gillis

Shane Gillis is an actor, writer and comedian from Mechanicsburg, Pennsylvania. In 2021, Gillis released his triumphant self-funded debut Shane Gillis: Live in Austin, a breakthrough hit with over 40 million views. In 2023, he released his follow-up Netflix special, Beautiful Dogs. The critically acclaimed and fan-favorite special reached the Netflix Top 10 in five countries and spent two weeks in the US Top 10 list. Beautiful Dogs was produced by All Things Comedy and Gillis’ own production company, Dad Sick Productions, which he runs with longtime comedy partner and fellow Philadelphia local John McKeever.

Alongside McKeever, Shane released season two of his beloved scripted series Tires in 2025. Season two debuted in the Top Ten and was celebrated by reviewers. Gillis is also co-creator and star of the hugely popular web series Gilly & Keeves. The sketch series, premiering in 2020, spawned an acclaimed feature-length special in 2022. He will next be seen alongside Christian Bale and Nicolas Cage in David O. Russell’s Madden, and with Al Pacino and Vince Vaughn in Nic Pizzolatto’s Easy’s Waltz.

Gillis co-hosts the comedy podcast Matt and Shane’s Secret Podcast with comedian Matt McCusker. The show is the number one Patreon podcast in the world and has consistently ranked in the Top 15 on Spotify’s US Comedy Charts. The duo recently announced a major partnership with Spotify to bring video episodes to the platform, marking an exciting new chapter for their devoted audience.

Gillis is one of the industry’s leading touring comics, currently in the midst of a 39-city international tour. The current leg has already set the all-time ticket record at six arenas including Toronto’s Scotiabank Arena and achieved historic sell-outs at thirteen more, marking each of the venue’s all time largest comedy shows.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.