Introducing: Mikkeller Beer Celebration Beijing (MBCB)

Here we have some exciting news coming form Mikkeller:

After 14 years of Mikkeller Beer Celebrations across Copenhagen, Boston, Tokyo and most recently the Faroe Islands, it’s time to serve some world class beer in a brand-new location. We’re thrilled to announce that the Mikkeller Beer Celebration is heading to Beijing – the heart of China. For the very first time!

Dates: October 31 and November 1 2025 (yes.. this year!) 

Mikkeller Beer Celebration Beijing (MBCB) will take place for the very first time and we have invited 40 breweries to join us and celebrate beer with you. There will be three (3) sessions of four (4) hours where you can taste two different beers from each brewery. 

Why Beijing?
Beijing is a city that never stops evolving. From ancient historical hutongs and imperial palaces to futuristic architecture and a new wave of creative subcultures. Over the past years, Beijing has also become a magnet for a growing community of beer enthusiasts and craft pioneers, with a local scene that’s both bold and uncompromising.
With Mikkeller having opened pop-up bars in collaboration with El Nido, we are now ready to take part in the development of Beijing and we see it as a natural next step for Mikkeller. It is the perfect time and place to throw Mikkeller Beer Celebration and invite the rest of the world to join us.

3 facts about Beijing

🀄️ 8,000+ years of history
From Neolithic settlements to dynasties, revolutions, and space programs. Beijing is one of the oldest and most continuously inhabited cities in the world. The culture runs deep, and you feel it on every corner.

🍜 Home to some of the best food on earth
From classic dumplings and fire-hot Sichuan dishes to street food joints and fine dining – Beijing has it all. We’re collaborating with local chefs and food vendors to bring that same magic into the festival experience.

More than just a beer festival
The festival will have 3 sessions and follow our beloved “free bar” format. That means no tokens, no limits. Just grab your glass and explore a curated selection of beers from all genres across the 3 sessions.

Here’s the first list of breweries that will attend – more to be confirmed
🇺🇸 Tripping Animals Brewing
🇨🇦 Messorem 
🇺🇸 Hill Farmstead Brewery
🇨🇿 Budweiser Budvar 
🇨🇳 Wild West (美西)
🇺🇸 Human Robot 
🇺🇸 Voodoo 
🇬🇧 Buxton Brewery 
🇺🇸 3 Sons Brewing Co. 
🇳🇴 Salikatt 
🇨🇳 So Mad (半颠精酿)
🇺🇸 Ghost Town Brewing 
🇨🇳 Quadraft Brewing (分野酿造)
🇩🇪 Sudden Death Brewing Co. 
🇬🇧 Vault City Brewing 
🇨🇳 Derive Brewing 
🇩🇰 Mikkeller 
🇩🇰 Warpigs Brewpub
🇩🇰 Ebeltoft Gårdbryggeri 
🇪🇪 Põhjala 
🇪🇪 Pühaste Brewery
🇯🇵 Uchu Brewing 
🇯🇵 Totopia Brewery
🇳🇴 Lervig
🇳🇿 Garage Project 
🇵🇭 Engkanto Brewery
🇸🇪 Brewski 
🇩🇰 Bad Seed Brewing
🇰🇿  Sigma 
🇩🇰 Shapes & Objects Beer Co.
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Whether you’re a Beijing local or a craft beer fan traveling in from afar, Mikkeller Beer Celebration Beijing will be your chance to dive headfirst into a weekend full of beer, culture, and unexpected moments.
Get your ticket here

About Mikkeller:

Mikkeller is first and foremost beer. Showcasing all possible styles and ingredients, this is a universe whose endless possibilities include hops, malt, barrel aging, spontaneous fermentation, coffee, passion fruit, cherries, chilli, yuzu, chocolate and more.

But it does not stop there. We also operate bars and restaurants around the world, host an internationally-renowned beer festival and have a world-wide running club with 250 branches in 37 different countries.

Last but not least, Mikkeller engages in a myriad of fun projects and collaborations with talented, innovative people from the wondrous worlds of gastronomy and culture.

The story
In 2003 he was a math and physics teacher who started experimenting with hops, malt, and yeast at home in his small Copenhagen kitchen – just a stone’s throw away from Carlsberg’s main brewing site. Today, Mikkel Bjergsø exports his craft beer to 50 countries and operates an equal number of bars and restaurants around the globe. His inventive, constant development of Mikkeller has brought him international acclaim as one of the most innovative and cutting-edge brewers and entrepreneurs in the world.

Back before it all began, beer was just something Mikkel drank to get drunk when partying with his friends – and the cheaper, the better. While studying to become a teacher, the young Dane got a job at a local café, where he was introduced to Belgian beers like Chimay and Hoegaarden. He quickly developed a taste for the foreign beer and came up with the idea to found a beer club with some friends. They met regularly, sitting around a table in a small basement tasting and rating different kinds of beers.

A couple of years later, after Mikkel got a job as a physics and math teacher at a school in Copenhagen, he would sometimes stop in at a local pub for a beer after work (known in Danish as a fyraftensbajer) on his way home. It was here that he tasted and fell in love with an India Pale Ale from the Danish brewery Brøckhouse and realized that he could save a lot of money – and perhaps even win a competition at the beer club – if he could brew a beer like that himself.
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Kitchen experiments
Soon, Mikkel and his childhood friend Kristian Keller began working on a series of ‘physics experiments’ using malt, hops, and yeast in their home kitchens in Copenhagen. Inspired by the extreme hoppy nature of micro-brewed beer from the United States, the duo bought a couple of American books about brewing and began grinding malt in the basement of their apartment complex.

Their first experiment was a clone of the Brøckhouse IPA, which they served at their beer club gatherings. Eventually, the clone won a blind test in one of the club’s tastings. The taste of this victory got the two friends hooked on the idea that others might also enjoy drinking their beer. And so, they began concocting their own recipes. They joined a home brewing contest at the national Danish Beer Festival and came home with several medals.

The kitchen experiments lasted for two and a half yearsand while they continued, Bjergsø and Keller also began brewing beer on a larger scale at the Danish microbrewery Ørbæk. In the beginning of 2005, another member of the beer club – Mikkel’s twin brother, Jeppe – opened a beer shop in Copenhagen. There, Jeppe started distributing Mikkeller’s beer to beer geeks and lovers around the world, and tales of Mikkeller’s brews quickly spread throughout the international beer society.

Beer Geek breakthrough
The young brewers’ major breakthrough in the international beer world started with the clean and simple idea of adding French press coffee to an oatmeal stout. The result was ‘Beer Geek Breakfast.’ The beer was voted as the number one stout on the international beer forum Ratebeer.com, and was a rousing triumph which kick-started Mikkeller’s international success.

At the Danish Beer Festival in 2006, Bjergsø and Keller had their first official stand, where they offered up eight different beers. That same year, two American distributors travelled all the way to Denmark to court the small brewery, which resulted in Mikkeller signing a distribution deal with American beer distributor Shelton Brothers. To cope with the increasing demand, the two brewers started producing Beer Geek Breakfast at the Danish microbrewery Gourmet Bryggeriet.

In the beginning of 2007, Keller left Mikkeller to pursue a career as the editor of a music magazine, while Bjergsø remained on his own to continue pursuing his dream of taking Mikkeller to another level. Working night and day in his small home office, Mikkel came up with recipes, packaged bottles, and kept the accounts – all while correcting his students’ papers and preparing his lessons.

Mikkeller’s growth was rapid, and in 2010 Mikkel decided to bid farewell to his students and colleagues at the school and commit himself full-time to the brewery. That same year, he opened his first bar: Mikkeller Bar, on Viktoriagade in Copenhagen’s Vesterbro neighborhood. The bar’s ambition was to create a small, elegant, and untraditional watering hole for both beer enthusiasts and novices, for all genders alike.

Purpose
We have a purpose, which is the “why are we here?”
To inspire and excite the world of craft beer.
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Vision
We have a vision, which is the “what do we want to achieve?”
To create the most fun, inspiring and adventurous beer experiences in the world.
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Mission
We have a mission, which is the “how we do it?”
We believe that quality, innovation, and passion are the keys to creating truly exceptional experiences. We also believe in the power of community and collaboration as a mean to drive creativity and bring new ideas to life. Our goal is to create new adventurous and curious beer lovers and to provide exciting, challenging, and playful experiences that will inspire people to drink high quality craft beer and become Mikkeller devotees for life. We strive to make every moment with our brand a truly special and unforgettable experience, and we are committed to building a diverse and inclusive community of craft beer enthusiasts around the world.

Office
Mikkeller ApS
Skelbækgade 2, 3. th.
DK-1717 Copenhagen V
Denmark
CVR/VAT: DK 3460 2824
+45 33227997[email protected]

Warehouse
Mikkeller ApS / Bring Shelfless Danmark
Egedesvej 38C
4600 Køge
Denmark
Attention: Mikkeller
CVR/VAT: DK 3460 2824