Bud Light Teams Up With Netflix, Omaha Productions And Peyton Manning To Release New Social Parody “Armchair Quarterback” As Netflix’s “Quarterback” Series Returns For Season 2

From Anheuser-Busch:

Bud Light’s “Armchair Quarterback” proves quarterbacks aren’t the only ones going to great lengths
in the off-season as one dedicated fan masters the QB skills from Season Two of Netflix’s “Quarterback”


NEW YORK, NY – July 10, 2025 – Down, set, recline! Bud Light, the official beer sponsor of the NFL, joins Netflix as a partner for the second season of the streaming platform’s hit docuseries ‘’Quarterback’’ as the brand releases its own parody featuring the true NFL heroes that go to great lengths every season: the fans. The new comedic social campaign, “Armchair Quarterback”, featuring longtime friend of the brand and Pro Football Hall of Famer, Peyton Manning, follows one relatable fan on a quest for greatness as he implements quarterback skills taken from the pros in season two of Quarterback, which is now streaming on Netflix.

The short-form sketch video puts a humorous spin on football fandom as it spoofs storylines seen in the new series, including practicing the piano for coordination like Joe Burrow, taking meticulous voice memos to never miss an assignment like Kirk Cousins, and working with a trainer to get game-ready like Jared Goff – all while never leaving the armchair.

“Bud Light consistently delivers epic sports moments and outstanding entertainment that deeply resonates with fans. We’re proud to partner with Netflix on season two of ‘Quarterback’ to bring fun never-before-seen moments directly to fans,” said Todd Allen,

SVP of Marketing for Bud Light at Anheuser-Busch. “Releasing the social campaign ‘Armchair Quarterback’ alongside the new season is our way of celebrating the passionate fans who go to great lengths for their teams and for Bud Light all season long.”

From taking fans beyond the sidelines for an inside look at the great lengths NFL stars go in “Quarterback”, to “Armchair Quarterback” celebrating the unparalleled commitment and passion NFL fans show every season as they pull up an armchair and grab a cold one, the partnership between Bud Light, Netflix and Omaha Productions marks a notable milestone in entertainment partnerships.

“We’re always looking for partners who want to excite our fans in fun and additive ways, and that’s exactly what we were able to do across the NFL, Omaha Productions and Bud Light, with the new season of Quarterback,” said Magno Herran, Vice President of Brand and Partner Marketing, Netflix. “We know our members love the unprecedented access that the series offers, catching everything from home to the locker room to the field. Building on that fandom gave us the perfect opportunity for a creative social series that we know every couch-quarterback will love.”

“Armchair Quarterback” marks Bud Light’s fifth campaign with longtime friend of the brand, Peyton Manning, and Omaha Productions. Peyton plays a central role in guiding our “Armchair Quarterback” as someone who knows exactly what it takes to be an elite quarterback – and an elite fan. Peyton previously starred in Bud Light’s Super Bowl LIX and 24-25 NFL season campaigns.

“This was a fun one! Now that I’m an armchair quarterback like NFL fans around the world, I was in my element when taking part in ‘Armchair Quarterback’,” said Bud Light partner and Pro Football Hall of Famer Peyton Manning. “‘Quarterback’ gives fans a glimpse into the preparation, habits and mindset of some of the top quarterbacks in the league. But, that said, the dedication and passion from NFL fans is unmatched. They really go all in to support their team each week, and this new Bud Light content really captures that spirit.”

Fans who want to channel their inner quarterback can watch “Armchair Quarterback” by heading to Bud Light’s YouTube or social channels. To learn more about Bud Light’s Armchair Quarterback campaign by visiting www.BudLight.com/AQB and following Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram @BudLight.
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ABOUT BUD LIGHT

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
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