Michelob ULTRA Unveils Shade Tracker: A Superior, More Enjoyable Way to Run

From Anheuser-Busch:

New Offering Helps Runners Outsmart the Heat with Shaded Routes that Integrate Directly to Popular Running Apps

St. Louis, MO  – April 9, 2025 – Whether runners are training for their next race or out for a weekend jog, there are so many factors that go into planning the perfect route. From deciding between sun or shade or hills versus flats, runners are faced with the manual task of route planning every time they lace up.

Michelob ULTRA, the no. 1 fastest-growing beer brand*, is revolutionizing the running experience by making running lighter and more enjoyable with the launch of its new Shade Tracker app. Designed to keep runners cool and comfortable, Shade Tracker maps out personalized running routes entirely in the shade, helping athletes escape the sun and enjoy a lighter, more refreshing run.

Michelob ULTRA’s Shade Tracker App gives runners the chance to input their starting point, desired distance and target pace, and the app calculates a custom route that keeps you out of the sun. Once generated, your Shade Tracker route syncs seamlessly with your favorite running app for easy tracking during the run.

“We know that today’s runners are as intentional and strategic about their running patterns as they have ever been,” said Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA. “So, we created the Shade Tracker app as our way of helping runners outsmart the sun, train more efficiently, and celebrate every mile — because we believe a great run is only as good as the beer waiting for you at the finish line.”

For two decades, Michelob ULTRA has been synonymous with championing an active lifestyle, including supporting superior running competitions across the country. As the Official Beer Sponsor of 10 major races across the country, including four marathons – NYC, LA, Chicago and Houston – Michelob ULTRA has long been committed to helping runners perform at their peak. 

To continue this mission, the brand is offering 35 athletes the chance to win a coveted bib to join Team ULTRA at the 2025 NYC Marathon. To enter, participants can share a photo of their Michelob ULTRA Shade Tracker on social media with the hashtag #teamultra #sweepstakes for the chance to run the NYC Marathon with Team ULTRA. With Shade Tracker, Michelob ULTRA is empowering runners to train smarter and stronger as they prepare for race day.**

To use Michelob ULTRA’s Shade Tracker app for your next run visit www.Michelobultra.com/shadetracker.

For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.

**SHADE TRACKER. No Purchase Necessary. Open to US residents (excluding MD) 21+. Begins on 4/8/25 and ends on 5/11/25. See Official Rules at Michelobultra.com/shadetracker for entry, prizes & details. Msg & data rates may apply. Void where prohibited.

ABOUT MICHELOB ULTRA

Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube. (*Circana Total US MULC through w.e. 12.29.24)

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.