NATURAL LIGHT & CRAFT AMBASSADOR RICHARD KARN NAIL FATHER’S DAY WITH MURPHY-STYLE TOOLBAR

New workbench invention flips garage from workspace to man cave. Win one or build one for your DIY dad.

St. Louis, MO – June 3, 2025 – For many dads, the garage is their sanctuary. It’s not just a place to park, it’s also a place to work, a place to play, a place to escape. In fact, a recent survey found that nearly half of homeowners use their garages to work on DIY home projects¹. But in a tight, multi-use space, a lot of dads are left with a choice for their garage: workshop or man cave?

As the value-minded beer brand that honors both the hustle and the hangout, Natural Light thinks dads deserve to have it all. So, alongside Natty’s Craft Ambassador, ‘90s sitcom star and real-life dad Richard Karn, the American-style light lager is introducing the ToolBar for Father’s Day – a dual-purpose workbench that’s there for work and play.

The ToolBar is a garage-friendly station that seamlessly transforms from workspace to a post-task man cave simply by folding it up. With Murphy bed technology applied to a workbench, the ToolBar offers a space-saving solution that can be raised or lowered to function for work time or Natty time. When flipped down, your ultimate DIY zone is revealed with a pegboard to hang your tools and a flat work surface with enough space to fix and fiddle like a pro. When folded up, that same surface transforms into a post-work celebration station, featuring a built-in dartboard and can holders to toast your DIY masterpiece with an ice-cold Natural Light.

The ToolBar is making its debut with Richard Karn in a format familiar to the DIY icon of the ‘90s – an infomercial that features all the benefits of this garage-game-changer, along with a limited-time offer to enter to win the ToolBar for Father’s Day.

You can watch the ToolBar infomercial HERE.

“This Father’s Day, we wanted to give handy dads a space-saving setup where they can knock out a project or kick back a cold one with a friend,” says Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch. “Richard Karn’s no-nonsense know-how and legendary love for tools and tinkering made him the perfect partner for this build. Whether he’s DIYing or cracking a Natty, Richard brings the kind of energy our fans love: approachable, capable, and serious about having a good time.”

Natty fans don’t just crack open beers—they crack open toolboxes. Our research² revealed that 94% of Natural Light drinkers in top-selling markets are hardcore DIYers, handling everything from home repairs to vehicle maintenance on their own. And when the job’s done? 83% celebrate with a well-earned Natty. So, from the brand that brought you The Neighborator – the double-sided beer fridge that turned fence lines into friendships – the ToolBar is Natty’s latest innovation to help fans maximize their favorite space inside the home.

“I’ve spent a good chunk of my life in garages—fixing stuff, building stuff, occasionally losing my favorite wrench for a few days,” says Richard Karn. “And let me tell you, you can have a huge garage and still end up working in a two-foot square next to the weed whacker. But I draw the line at sacrificing my man cave. The Natty ToolBar lets me stash away my workspace and gives me room to crack open a cold one like a civilized human being. It’s form, function, and fun—all in one.”

For a chance to toast Dad at the ToolBar this Father’s Day, fans can enter to win by following Natural Light on Instagram, Facebook, or X and commenting on the entry post by June 15*. If they’d rather craft their own, download the ToolBar DIY Instruction Manual shared on the Natural Light website.

*NATURAL LIGHT® FATHER’S DAY TOOLBAR. No Purchase Necessary. Open to US residents 21+. Begins on 6/3/25 and ends on 6/15/25. Visit NaturalLight.com/Toolbar for free entry & Official Rules. Message & data rates may apply. Void where prohibited.

1. Garage Works Survey

2. Non-Fiction Research, Southeast US, 2024.

ABOUT NATURAL LIGHT

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. It’s brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment. Natural Light invites fans to Act Natural and confidently pursue what brings them happiness, despite the fads and expectations that surround us every day. In 2023, Natural Light introduced a new, permanent can nationwide, a vintage, yet sleek look and feel that was inspired by one of the brand’s first can designs from 1979. A great beer at a great price, Natural Light is the drink of choice for everyone who knows how to Act Natural and have a good time. For more information, follow @naturallight on X and Facebook, @naturallightbeer on Instagram, and visit www.NaturalLight.com. 

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

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