Corona Encouraging Drinkers to “Trade UP From Brown Bottles”
Story by:
MyBeer Buzz
Published: April 24, 2012
| Updated: July 1, 2025
Nope…I couldn’t make this one UP. Corona Light is launching a national marketing campaign and the theme is for beer drinkers to “trade UP from their brown bottle domestic light” beer routines. The campaign will include TV commercials (coming 4/23) & “Rut Buster” Facebook apps (June), to help the "average beer drinkers “break out of a rut.” More details here from MarketingDaily.
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