Heineken Invests Heavily & Leads In Social Media Penetration
Story by:
MyBeer Buzz
Some interesting details coming out of Heineken & CNBC. Did you know that Heineken not only expects to spend 15% of it’s total marketing budget on social media? Did you know it’s paying off? Heineken has 6.8 Million “likes” on their main Facebook account; the largest worldwide total in the beer world. More details from CNBC:
While smaller beer brands may be more nimble, one global brewer who has managed to successfully navigate the social media waters is Heineken. With more than 6.8 million "likes" on its main Facebook account, it has the largest worldwide fan base of any beer brand on the platform.
On Twitter, Heineken routinely has the highest share of voice based on average mentions when measured against other major beer brands (Bud Light, Budweiser, Coors Light, Corona, Dos Equis, Stella Artois, Miller Light), including more than 100,000 mentions of Heineken in the month of February alone.
Heineken expects it will spend 15 percent of its marketing budget on social media in order to help keep the conversation and, ultimately, the beer flowing. But while the budget size may be larger than most, the goal is the same: the opportunity to have your story connect with consumers. Full details here.
Comments 0
No Readers' Pick yet.