SABMiller to Cut Water Use by 25%/HL by 2015

I’m sure this is a story that will be coming from many breweries in the upcoming years.  No one is immune, and with the amount of water used to brew beer, this is a measure everyone will eventually have to take.  This from The Guardian:

Water scarcity could pose a serious risk to SABMiller and the surrounding communities and ecosystems where it operates. To address it, the brewer is working towards reducing its water consumption by 25% per hectolitre of beer. It is also joining forces with other organisations to promote sustainable water management.

Research shows that competing demands for scarce water resources over the coming years could result in a 40% gap emerging between water supply and demand by 2030.