80% Of Magic Hat Employees Would NOT Choose #9 Even When It’s Free (Alan Newman Founder of Magic Hat)
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MyBeer Buzz
Published: August 4, 2012
| Updated: July 4, 2025
Here’s a not-so-shocking comment coming from the founder of Magic Hat, Alan Newman via the LA Times:
At Magic Hat, our most popular beer was No. 9. I can say this with total certainty: There is not a person who worked at the brewery who would have chosen No. 9 as their favorite beer. I can go a step further: Eighty percent of the people wouldn’t even drink it, and they could have it for free. Yet customers loved it and it eventually became our flagship," he explained.
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