Oskar Blues & Ball Announce Dale’s Pale Ale “Royal Pint” 19.2oz 10th Anniversary Can
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We’ve been teasing this for weeks and now the official announcement from Ball & Oskar Blues for the new Dales’ Pale Ale 19.2oz can packaging. This beer celebrates the 10th anniversary of Oskar Blues, but this 19.2oz can will eventually carry the normal Dale’s Pale Ale packaging.
BROOMFIELD, Colo. , Oct. 12, 2012 /PRNewswire/mbb — Ball Corporation (NYSE: BLL), the largest beverage can company in the world, has teamed with Oskar Blues Brewery of Longmont, Colo. , to introduce the first beer packaged in a "Royal Pint" (568-mL) can to the North American market. Oskar Blues will launch its signature brew, Dale’s Pale Ale, in the supersized can today at the Great American Beer Festival in Denver
"2012 marks the tenth anniversary of the debut of Dale’s Pale Ale as the first craft beer available in recyclable aluminum cans in North America ," said Chad Melis , marketing director for Oskar Blues Brewery. "We wanted to go big with our anniversary celebration and launching Dale’s in Ball’s new Royal Pint size is another first for Oskar Blues ."
The Dale’s Pale Ale Royal Pint will initially feature special edition graphics and will later be available with the same signature graphics as the Dale’s Pale Ale 12-oz. aluminum can. Ball is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Oskar Blues is the first brewer in North America – craft or otherwise – to package beer in the unique, sleek-looking can.
"The 568-mL can offers our North American customers a new option to differentiate their brands and appeal to consumers," said Robert M. Miles , senior vice president, sales, for Ball’s metal beverage packaging division, Americas. "Can size is an important element of branding and it is fitting that Oskar Blues is commemorating this special anniversary in a can size that is new to North America ."
As with all Ball aluminum beverage cans and aluminum bottles, the 568mL can contains the highest percent of recycled content on average of any beverage package, chills quickly, is stackable and 100 percent recyclable.
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And this from Oskar Blues:
Longmont, CO. Dale is overCANpensating for something, maybe everything. Ten years ago Oskar Blues Brewery kick-started the craft-beer-in-a-can craze with the voluminously hopped Dale’s Pale Ale. That same, hair-brained, boundary bustin’ brewery is now unleashing America’s first 19.2 ounce (Royal Pint / 568-mL), single-serve can of the iconic Dale’s Pale Ale. You’re gonna need a bigger koozie. The new package is immediately available in Colorado and will be part of Oskar Blues Brewery’s Ohio and Kentucky launch October 22nd before going into their entire distribution network in January of 2013.
“Continuing to push the boundaries is what gets us up in the morning, it’s what drives us. This package is a product of that drive and passion. We continue to do what we love, toss a can in your backpack for the backcountry or a grab a stovepipe (19.2oz.) at music and sport venues. 19.2 ounces of Dale’s Pale Ale to go with your favorite band, hell yes.” says Oskar Blues Soul-Founder Dale Katechis.
The Dale’s Pale Ale Royal Pint will initially feature special 10th Anniversary graphics and will celebrate the brewery’s recent announcement of the additional location in Brevard, NC. The partnership with “Mountain Song at Sea”, the first ever floating bluegrass festival, is the latest addition to the Mountain Song Music Festival that was born in the same small town of Brevard, NC that they will share with the brewery. You can register to win a suite on the cruise from www.mountainsongatsea.com/dales . “Brevard rings true with the same eclectic mountain charm that inspired Oskar Blues to put Dale’s Pale Ale in a can ten years ago in Lyons, CO,” says Dale. “Brevard and Lyons share a small town, main street tone mingled with live music and an energy emerging from the surrounding hills.”
Ball Corporation is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Oskar Blues is the first brewer in North America – craft or otherwise – to package beer in the unique, sleek-looking can.
Stay tuned to Oskar Blues Facebook page for images from last night’s GABF launch party: http://www.facebook.com/OskarBluesCANS
Dale’s Pale Ale has been called “One of the quintessential American hoppy pale ales of our time”, was named the “Top US Pale Ale” by the New York Times, is the #1 selling Pale Ale in coloRADo and is the #1 selling canned 6-pack in America. Click HERE for details on the brewery’s Tenth CANiversary celebration in Lyons, CO on November 17th.
Oskar Blues has launched a fistful of new projects in the past 12 months including the addition of the Brevard, NC brewery slated to produce 40,000 BBLS in 2013, and added four new states in the second half of 2012. The developments join two beer-blessed Colorado restaurant locations, the opening of their sustainableHops & Heifers Farm, production of their own line of mountain bikes with REEB Cycles (www.REEBcycles.com) and rolling outthe Bonewagon Food Truck all while posting a 50% increase in nationwide revenue. The brewery grew from 42,000 barrels in 2010 to 59,000 barrels in 2011 without opening any new markets while they are scheduled to hit 90,000 barrels this year.
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