Deschutes Entering Illinois Markets w/Wirtz Beverage in 2013
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MyBeer Buzz
From Deschutes:
(Bend, OR) – Recently named the “World’s Best Beer” at the World Beer Awards, Deschutes Brewery’s Red Chair Northwest Pale Ale is just one of the beers that Wirtz Beverage will be bringing to craft beer fans in the state of Illinois early next year. Deschutes Brewery has partnered with the state’s leading distributor, which has more than 1,000 employees statewide, and will be the first beer brand for the company’s new craft beer team.
“We’re thrilled to partner with Deschutes as we launch into the craft beer market in Illinois,” explained Julian Burzynski, Wirtz Beverage Illinois Senior Vice President. “The growth and innovation of the Deschutes brands is a perfect match to our progressive approach to the business.”
Along with Red Chair NWPA, Deschutes Brewery will initially be releasing: Mirror Pond Pale Ale; Chainbreaker White IPA; and Black Butte Porter, the nation’s number one selling craft porter. The beers will all be available in six-packs and draft starting in January 2013.
“Partnering with Wirtz Beverage made great sense for us, as the company’s experience and relationships in the industry are unmatched in the marketplace,” said Andy Tysler, national sales director for Deschutes Brewery. “We are looking forward to bringing our beers to the third largest city in the nation, and filling the increasing demand for craft beer in the region.”
Wirtz Beverage uses technology, business intelligence, education and training, plus great people, to differentiate itself in the market. The company recently opened a new 600,000 square foot, state-of-the-art warehouse, training and distribution facility just outside Chicago. The company has a long history of success with beer distribution and brand building in both Minnesota and Nevada.
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