“Fucking Hell Beer” Coming To The U.S.?
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MyBeer Buzz
Before you get too wound up….”Fucking” is a town…name in Austria pronounced “Fooking” and “Hell” is short for Helles….and yes “Fucking Hell” is a beer that may be headed toward the U.S. courtesy of the Shelton Brothers. Keep in mind the Shelton Brothers have already received approval for TO0L “Fuck Art Let’s Dance” so there may be hope. Only the TTB will say for sure, but if TO0L can make it happen and even “Richard Cranium” gained approval…why not? I suspect this name may garner more resistance at the bottle-shop shelf than by the TTB. This from Spiegel:
The European Union trademarks authority has permitted a German firm to register the brand name "Fucking Hell" for a new beer, much to the irritation of the Austrian village of Fucking.
In English, the term "Fucking Hell" is just an expletive used to express irritation or surprise. In German, it could refer to a light ale from Fucking in Upper Austria, because "Hell" is a term for light ale in southern Germany and Austria.
The problem is that Fucking has no brewery, and the town’s mayor, Franz Meindl, is not aware of any plans to build one there, Austrian public broadcaster ORF reported on its Web site.
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