Thousands of Free Stella Artois Pints May Go Unclaimed
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MyBeer Buzz
Not every beer-promotion works out, and I’ll admit that sometimes the complexity of the contest or redemption even makes me not bother…and whether they really don’t want to give too many free beers away or they simply didn’t think it through, it looks like a Stella Artois promotion in the UK is running amuck. Details from GoMo:
In reality, we actually won a free pint of Stella twice but the app was so user unfriendly that we suspect we made a mistake in the spelling of our email address.
Anyway, the next step after winning is to wait 24 hours for the email to arrive with your voucher in it.
O ur winning email went straight into the Hotmail Junk box but we managed to dig it out.
Then, when we went down the pub triumphantly with the coupon loaded onto our trusty Motorola RAZRi, none of the bar staff had the key to redeem the voucher.
Which was especially annoying since we had to log onto the pub’s free Wi-fi – kindly supplied via The Cloud, to get the voucher onscreen in the first place.
Readers will by now agree with us that this promotion is far too complex.
How many of the 25,000 pints of Stella Artois 4.8% will actually get redeemed, we wonder?
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