Heineken In Lawsuit Over Heinie Sniff’n Dog Toy

Heineken In Lawsuit Over Heinie Sniff’n Dog Toy
MyBeer Buzz Story by: MyBeer Buzz
Published: February 16, 2013 | Updated: July 3, 2025

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Details from PhoenixNews:

A Phoenix dog-toy manufacturer who was once involved in a lawsuit with Budweiser brewer Anheuser-Busch over his dog toy called "Buttwiper" is now involved in a federal lawsuit with another brewer.

This time, a lawsuit filed on behalf of Stephen Sacra’s Phoenix-based company, VIP Products, claims that an attorney for Heineken got upset about his "Heinie Sniff’n" dog toy.

According to the federal lawsuit, one of VIP Products’ online retail customers got a call from a Heineken attorney, who claimed that the "Heinie Sniff’n" toy infringed on Heineken’s trademarks, and requested that the company remove all pictures of the dog toy from its website.
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